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Bob Garfield          

Advertising & Marketing Commentator; Host of "One the Media" and "The Genius Dialogues"

Bob Garfield is a journalist and commentator and currently the co-host of On the Media on WNYC and host of The Genius Dialogues on Audible.

Apart from On the Media, Bob has been a columnist for 30-plus years, at the moment on the subjects of media and marketing for The Guardian and MediaPost.

Garfield also broadcasts with former OTM producer Mike Vuolo on the insanely popular Slate language program “Lexicon Valley.” In print, Bob has been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Playboy, Sports Illustrated, Atlantic and Wired and been employed variously by ABC, CBS, CNBC and the defunct FNN as an on-air analyst. As a lecturer and panelist, he has appeared in 37 countries on six continents, including such venues as the Kennedy Center, the U.S. Capitol, the Rainbow Room, the Smithsonian, Circus Circus casino, the Grand Ole Opry, the U.N., Harvard University, Princeton University and, memorably, a Thai Kickboxing ring in Cape Town, South Africa.

He is the author of five books, most recently Can’t Buy Me Like. His first book, Waking Up Screaming from the American Dream, was published by Scribner in 1997. His 2003 manifesto on advertising, And Now a Few Words From Me, is published in six languages. His 2009 book The Chaos Scenario, about the supposed collapse of mass media and advertising, has all come true. Garfield co-wrote “Tag, You’re It,” a snappy country song performed by Willie Nelson, and wrote an episode of the short-lived NBC sitcom “Sweet Surrender.”

In 2015, Garfield founded the Media Future Summit at Wharton, an annual gathering of high-level executives, owners and academics aimed at addressing the flailing media economy. He is a senior fellow at the Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management at the University of Pennsylvania. He has been a Professor of Practice at Penn and a Distinguished Visiting Faculty in Media Ecology at Berlin School of Creative Leadership.


WNYC Fires Bob Garfield, Co-Host of 'On the Media' - The New York ...
Bob Garfield, a longtime co-host of WNYC's popular program “On the Media,” has been fired after two separate investigations found he had violated an ...
Bob Garfield's Chaos Scenario 2.0
Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.

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