Bob Moesta is a founder, maker, innovator, speaker and professor. Pioneer of Jobs To Be Done Theory; Innovation and new venture expert on creating, developing and launching of new products and services.

Moesta has continued to develop, advance and apply innovative framework to everyday business challenges. He is currently president and co-founder of The ReWired Group, as well as a fellow at the Christensen Institute.

A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Moesta is an entrepreneur at heart and engineer & designer by training. He has started, built and sold several startups. Moesta started out as an intern for Dr. W. Edwards Deming father of the quality revolution & worked with Dr. Genichi Taguchi extensively. He traveled to Japan & learned first-hand many of the lean product development methods for which so many Japanese businesses, including Toyota, are known.

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