Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London. He has worked across most public policy areas in his career of nearly 30 years in policy research and evaluation, including being seconded to the Prime Minister's Strategy Unit.

Duffy also sits on several advisory boards including Chairing the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, and is a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education. His first book, "The Perils of Perception – Why we’re wrong about nearly everything", was published by Atlantic books in several countries, drawing on a set of global studies on how people misperceive key social realities. His latest book, "Generations - Does when you’re born shape who you are?", came out in November 2021 and challenges myths and stereotypes around generational trends, seeking a greater understanding around generational challenges.

Generational Issues, Authors, Public Policy, Education Professionals, Professors, Communication, Culture