Bonnie Ulman is Chief Insights & Planning Officer for M Booth, a New York-based integrated communications agency. Co-author of one of the most popular books about marketing to mothers, Trillion-Dollar Moms: Marketing to a New Generation of Mothers, Bonnie is considered a pioneer and nationally recognized expert in the fields of marketing-to-moms and marketing-to-women.

Bonnie is a frequent speaker and media commentator and her research and insights have been featured in various media outlets, including The New York Times, Go Magazine, Bloomberg News, Atlanta Journal-Constitution, FamilyFun, and others. Her perspective on the day-to-day issues impacting women has helped shape the content and programming created for television, online and print media.

Backed by 30 years’ experience in brand-building and consumer marketing, Bonnie has helped companies such as Wyeth Consumer Health, American Express, Maid Brigade, Best buy and The Coca-Cola Company connect with their audiences to impact their bottom line.