Brad Hiranaga is a visionary and entrepreneurial Chief Brand Officer (CBO) with over 20 years of experience in driving sustained growth for brands across CPG, fashion, and retail sectors. He is currently the CBO at Cotopaxi, a certified B Corp that creates innovative outdoor products and experiences that inspire adventure, fund sustainable poverty alleviation, and move people to do good. He is also an Executive Board Member at Vimergy, a wellness company that offers high-quality supplements and education to help people heal and thrive. Previous to these current roles, Brad has been the Chief Marketing Officer at General Mills and at Beyond Meat.

Brad has a proven track record of leading iconic brands to deliver top-line growth and building the most loved brands in the world. He has a combination of vision and creativity that challenges the status quo and moves marketing well beyond traditional channels and into the intersection of culture and entertainment. Brad has a human leadership style and a curiosity for culture that builds inspired, high-performing teams motivated to deliver bold marketing ideas that solve problems, grow businesses, and shape culture. He has a strong business acumen and a cross-functional expertise that enables him to operate a PNL and to partner effectively with the C-Suite and other business functions to deliver holistic growth. Brad believes that doing good is good for business and that brands have the power and responsibility to make a positive impact on the world.

Branding, Innovation, Marketing, Digital Marketing Consulting, Teamwork & Teambuilding, Empowerment, Diversity,