Brenda believes there is no one-size-fits-all approach to getting and staying healthy. She founded Solera in 2015 to create a technology platform that matches a person's unique risks, goals and preferences with tools proven to help them improve their health and prevent, treat or reverse disease. This approach, combined with performance-based medical claims payments, has transformed a previously fragmented community and digital healthcare ecosystem into a consumer marketplace tailored to help people holistically manage their health.

Brenda has received numerous awards, including the MedTech Breakthrough Award for "Best MedTech CEO" in 2018, a 2019 finalist for the EY Entrepreneur of the Year, and was named by Becker's Hospital Review as "Woman Health IT Leaders to Know" in 2019. Brenda is a frequent national speaker and serves on several boards, including the StartUp AZ Foundation, the Arizona Bioindustry Association and Healthcare Executive Group.

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