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Brett Petersel  

Social Innovator

Brett Petersel is the Founder and Creator of AlleyWatch.

He’s a social innovator and recognized technology and communications expert for start-ups, celebrities and established companies around the world. As a marketing leader, he has a proven track record running digital, social media, and interactive marketing programs for/with companies such as Mashable, #GivingTuesday and The Next Web.

As an industry leader, he has been invited to speak around the world about community, events, social media and music at conferences such as SXSW, Blog World & New Media Expo, LikeableU, TECHmunch, 140 Conference, and Internet Week, among others. He has been featured by The Huffington Post, We Are NY Tech, Samsung, BizBash, Silicon Alley Insider and Business Insider, and has contributed to Mashable, Limelight, and EventCoup.

Because of both his interest and respect for the New York tech community, Brett created and launched AlleyWatch in September 2011 to serve as an online resource for Silicon Alley, and currently remains the original Founder & Creator of the company.


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