SHIFT HAPPENS

How to Manage Through Digital Change While Retaining Employees and Boosting Productivity

Are your leaders ready to help your organization shift to digital and manage resistance to change?

Some employees love new ideas, software and processes, but others may feel threatened. Leaders need to be aware that today’s great, new opportunities can be seen as “stranger danger” by key personnel. You don’t want to lose your best people in an important time of transition.

Brian Carter’s digital transformation keynote programs deal with the typical obstacles and stressors that leaders and transformation teams encounter by combining hilarious jokes and true stories with real business case studies and research from organizations who’ve already successfully completed the journey you’re now beginning. Brian also customizes his content based on interviews and Transformation Assessments with your key people.

Brian is frequently selected as the keynote speaker for events by Fortune 500 corporations, government, nonprofits, industry orgs and associations who want to move beyond the limitations of traditional “best-practices” and set breakthrough goals to maximize their success.

Program Highlights:

• Why digital allows organizations to escape boring mediocrity and create bigger opportunities and success.
• Why digital opportunities are so exciting, and how to transfer that enthusiasm to your team.
• Common digital transformation myths that slow down transformation and create employee resistance.
• How to help experts in old methods become experts in the new ones.
• Listening skills that dissolve resistance and create motivation.
• Aligning your team around the core transformation goals and messages.
• Teaching collaboration around digital, and how departments come together during digital transformation.
• The 5 Keys to getting and organizing your data without being overwhelmed or creating interdepartmental conflict.
• The most common I.T. (Information Technology) problems, including I.T. conflicts with other departments, and how to overcome them.
• The keys to overcoming market data problems and beating your competition.
• The top 5 tools and systems every company must have in place for successful digital transformation.
• Digital tools for employee engagement, management, admin, HR, accounting, marketing, sales and customer loyalty.

INTERNET PROFITS 101 FOR LEADERS & MANAGERS

How to Begin to Benefit From The New Opportunities of Digital Marketing, Social Media, Influencers and More

Today, traditional marketing is not the only way to reach people. So, how can you take advantage of digital marketing, social media, influencers and bloggers? How do decision makers successfully navigate all of the opportunities available online? What works and what’s just a waste of time? What do you say yay or nay to? And who does all this work… contractors, employees, agencies, or some combination of all the above?

In this entertaining keynote, bestselling author and digital agency CEO Brian Carter shares answers and insights that help executives and managers make smart decisions for the future. Based on hands-on experience and an in-depth, 8-year study of hundreds of top companies that used the Internet to drive revenue and profits in dozens of industries, Brian shares:

Program Highlights:

• Digital opportunities that increase leads, sales and distribution.
• E-commerce strategies that increase performance on retail websites and Amazon.com.
• Proven strategies with Google, social media, blogging and influencers… compared to overhyped fads that just don’t deliver.
• How to accurately target anyone with social media.
• Why the fastest growing organizations drive 10x more website traffic and sales than their competitors.
• A Fortune 500 social media strategy that boosts any company’s revenues.
• Why many companies fail at viral marketing and how top performers use digital marketing to create and sustain long-term growth.
• With 19 years of hands-on digital marketing experience and a background in improv and stand-up comedy, Brian delivers motivation, humor and practical takeaways ensuring every audience member leaves with the answers, insights and processes they need to succeed.

Zombies, Babies & Bacon!

How to Attract & Retain More of Your Best Customers By Hacking Their Brains With Social Data

Who’s top of mind when customers are ready for what you offer? You …or your competitors?

We are now living in The Attention Economy. Customer attention is rare, fickle and valuable. Research has proven we can only pay attention to on one thing at a time, and you can’t influence someone who isn’t paying attention to you. That means you have more competition than you may think. In fact, you’re competing with EVERYONE for attention: the news, sports, commercials… even Game of Thrones. So, if your marketing isn’t as interesting as the NFL or Game of Thrones, all of your potential customers may ignore you. If you’re boring, you’re invisible. If you don’t stand out, you don’t stand a chance. What are you doing to become more interesting?

This high-energy, entertaining, motivational social media program is based on case studies of companies who used the latest social media tools and consumer data to better target and attract customers. They use cutting-edge attention-grabbing strategies and tactics to successfully drive new business, more revenue and bigger profits… regardless of their company’s size, budget or expertise. With these methods, PayPal boosted video views by 300%, Carl’s Jr. & Hardee’s made mouths water with bacon, DirectBuy discovered that ugly furniture sells, and a chiropractor earned $10 for every dollar he spent online. Based on Brian’s forthcoming book Zombies, Babies & Bacon, this session looks at their best practices and teaches a simple three-step process anyone can use to maximize their results.

Program Highlights

• Why boring companies have trouble staying afloat in the digital age, and how you can stand out.
• Common social media myths that kill customer response.
• How to excite customers’ brains and stir emotions into sales… while your competitors bore customers to death and themselves into bankruptcy.
• How to identify your most passionate potential customer segments and what makes them go.
• The keys to overcoming market data problems to beat your competition.
• How be sure which social network is most popular with your ideal customer.
• The difference between what everyone wants- and what your best customer wants.
• How to reach your entire target customer audience and become their preferred solution.
• The best, easiest and even some free social tools for bigger marketing results
• Maximizing customer engagement, sales and loyalty by tuning into their passions.
• How to win hearts and minds- and turn that into sales and profits.

CUSTOMER X-CELLENCE

How Trendsetters Are Leveraging Technology & Data to Profitably Create Loyal, Happy Customers

U.S. Companies as a whole are losing $62 billion a year due to poor customer service. 42% of companies invest in customer experience because it improves customer retention. So how are the top customer service organizations doing it?

In a business world saturated with too much data and quickly changing technologies, top brands base customer experience strategies on research, not guessing.

Fortune 50 brands hire teams of Harvard MBA’s and Data Analysts to investigate customers, markets and customer experience. Everything is filled with data: stores, websites, call centers and CRM’s on salespeople smartphones. The learnings and discoveries from all this data are changing how customer service reps work. It’s making customers and employees happier.

This high-energy, entertaining, motivational social media program is based on 10 years of data and 100’s of case studies. In this fascinating, entertaining and practical program, attendees will learn…

Program Highlights:

• Which customer service strategy helps companies retain 89% of their customers?
• At what customer service pain point do 90% of customers say most companies are failing at?
• How do top customer experience companies collect info on their customer service approaches and create insights what to do better?
• How do top companies get the best data on consumer behavior, interests and desires?
• If your company makes me mad, I might tweet about it! Customer service doesn’t just happen on the phone anymore. How do you tie together customer service via websites, call centers, social media and everything else in a seamless way that feels quick and satisfying to customers?
• Customers are also reaching out to companies via Internet and social media direct messages. Do you have customer service bots or are you planning to program them?
• Do you have a plan to combine human care with your bots?
• Brian helps you envision and navigate a tech-empowered future full of enthusiastic, delighted and loyal customers, driving up your profits and lowering your costs.

BACON, LOBSTERS & GOLF!

How Salespeople Prospect and Sell More Effectively with Social Media

How have Sales, prospecting and closing changed? One key trend is that prospecting and sales relationships are now happening online. Prospects sleep with their smartphones, search online more and wait longer to talk to salespeople than ever before. How can salespeople accelerate contact and shorten sales cycles? Brian reveals case studies and tips for what really works and a variety of options for salespeople with different skill levels, time and staff- plus what works for those who are super-busy and doing it all themselves!

In this fun and engaging talk, attendees will learn:

• How to create and maintain relationships with prospects using only your smartphone.
• Fortune 500 social strategies that work for salespeople at organizations of any size.
• Case studies on what really works in social media for real salespeople- with options for any amount of time and support.
• What social networks are best for modern salespeople? The answers may surprise you.
• The importance of trust and likability, and how to quickly and easily boost them.
• Social and mobile strategies for both field sales and inside sales.
• Case studies on what really works in social media- with options for any amount of time and support.
• Are there successful salespeople who blog? Who advertise? Yep! Find out why it’s worth it for some salespeople and how to make it easy.
• Why the Internet is your prospecting best friend
• How the info you can find in social media keeps you from walking into sales situations blind, reveals great conversation starters and instantly makes people feel like they already know and like you.

THE SECRETS OF SOCIAL MEDIA SUCCESS

How Social Media Gets You Seen, Attracts Talent and Makes You Money

This high-energy, entertaining, motivational social media program is based on an in-depth 7-year study of 100’s of top performing companies in 18 industries who used social media to successfully drive key organizational achievements- regardless of their size, budget or training. Through candid interviews, and direct work with these companies, Brian created and learn specific strategies and tactics that ensure success. This session looks at those best practices and teaches you a proven process to create your own success.

In this keynote, which can focus on or include sales, marketing, customer experience, customer service, innovation, generations and change management, attendees will learn things like:

• How to reach the right people- anyone, of any age- with social media.
• How to become #1 in your category or local market no matter what!
• The big change in business that now makes it possible even for new companies dominate their industries.
• How to avoid the most common time-wasters and dead-ends.
• Where to invest your time and money, both now and in the future.
• A Fortune 500 social strategy that can make any-sized company more money.
• The most important social platforms and strategies… And time-wasters to avoid.
• The surprising truth about “going viral”, and how effective organizations actually drive word of mouth and sustain growth.
• When and how to use social advertising.
• Why a strategy that made Warren Buffet rich can boost your revenues 10x.
• Today’s biggest business obstacle and how to solve it.
• The social networks and tools top performers use to get the biggest results.
• What the fastest growing organizations do that drives 10x more results than other social strategies (many of which are risky, unproven investments).