Digital Empathy

Today, every business must be in the “trust” business.

Layers of complexity and innovation have amplified the importance and value of storytelling and relatability. Even though the world has become much more digitally-connected, many business practices haven’t changed that much.

This means: marketers must shift their mindsets – focusing on being relatable through transparency and vulnerability while maintaining authority ultimately bridging the gap between emotional connection & digital innovation.

Key Takeaways

Understand digital native consumer behaviors and the mindset required to integrate emotional intelligence in today’s business. Learn about the three Ts required to create synergy between the need to humanize/personalize our business by leveraging technology and social media. Walk away with a game plan to create a strategy that leverages dynamic virtual emotions into emotional storytelling and digital empathy.

Think Like A Fan: The Future of Marketing is Relatability

Your marketing success isn’t determined by you (the brand); it’s determined by your customers. Contrary to popular belief, customers don’t have a short attention span… they just have no time or patience for crappy content.

In order to reach your customers in the ways and places they prefer, you must create marketing from their perspective. This program teaches how to think like your ideal customer – and connect your story to their story.

By engaging with customers where they are today, and listening to where they will be tomorrow, you will also uncover who [and what] influences them.

In today’s world, you can no longer expect customers to come to you… you must learn new ways to connect with them where they are.

In this program, individuals and companies will learn:

Change your marketing from talking at your customers to talking with them Turn customers into fans and fans into influencers Empower user-generated content, influencer marketing, and employee advocacy Identify who your customers are – and how and where they want to receive information Amplify your offline experiences Reach the influencers who influence the people making the buying decisions

Shrink the Distance: The Future of Technology on Today

Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!)

Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today.

In this program, individuals and companies will learn:

The process for evaluating the need for new technology in your business Future trends that will impact your industry and your customers How to increase collaboration, not distract from it The impact technology has on productivity Stop using technology to solve people problems

Press the D**m Button!

THE DAYS OF LETTING YOUR WORK DO THE TALKING ARE OVER. YOU MUST TELL YOUR STORY!

In today’s digitally noisy world, people crave an emotional connection to the brands with which they do business. The increased rate of change and the speed of innovation make it harder to stand out to today’s hyper-connected consumers.

In order to capture the attention of more customers, make more sales, and increase awareness for your products and services, you must first tell your authentic story.

In this program, individuals and companies will learn:

The importance of sharing their story to create trust, awareness, and connection How to identify and share what makes them unique How to remove the barriers of needing to be perfect How to create meaningful connections with customers and colleagues The Principle of Test, Tweak, and Repeat