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Brian Solis        

Digital Analyst, Futurist and Author of "What's the Future of Business: Changing the Way Businesses Create Experiences"

Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.

Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.

His new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.

His previous books include, What’s the Future of Business (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published The End of Business as Usual, which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Brian's blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.

Brian also hosts "Revolution," a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, and Guy Kawasaki.

At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management and to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to embrace and excel around the connected customer. As a result of his work in the social enterprise, CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

Speech Topics


Building a Culture of Innovation

Brian will demonstrate how to lead the next generation customer experience, to engage a more connected and sophisticated workforce, and to survive Digital Darwinism, businesses will invest in a culture of innovation. Today, disruptive technology is shaking the foundation of businesses from the outside in and the inside out. It’s not just tech though, people are also a big part of the success or failure of any company and how they engage now is affected by tech. Right now, there’s a notable disconnect between older and younger customers and equally employees. One is held to current standards and workflow (the way things are done). The other wonders why processes don’t reflect the times (the way we buy and work). At the same time, customer preferences are also transforming. Competitors and threats nowadays can arise from anywhere. #InnovateorDie

The Race to Digital Transformation

Brian studies and discovers affects every stage of the dynamic customer journey. How companies plan for engagement in each moment of truth is largely disconnected today. By becoming a strategic imperative at the C-Suite level, distributed teams and efforts will unite around a new or renewed vision to modernize and lead customer engagement throughout the new dynamic customer journey and in each moment of truth. This work will create new roles starting at the top with someone owning the customer experience a la Chief Digital Officer (CDO) or Chief Experience Office (CXO). While seemingly trendy, this function will unite marketing, sales, service and also IT. New areas of expertise will also be necessary to support these new efforts ranging from experience architects to digital anthropologists to data scientists to cross media strategists. Brian shares what’s happening and what to do about designing and leading customer experiences.

Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive

While Brian is a leading thinker and innovator around the social business movement, he’s also dedicated further work and research in understanding the pillars rising upon a foundation of digital transformation. These include change management, leadership, and the role of social along with other disruptive trends such as mobile, big data, Millennial behavior, and connected consumerism. Each play a significant in the reshaping of business, relationships and experiences, and the way work is done and Solis will share what the best businesses are doing or need to do to survive Digital Darwinism. #AdaptorDie

The End of Business as Usual

In his previous book, he documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy, and objectives.

What’s the Future of Business

WTF is Brian’s newest book that continues the story that unfolded in The End of Business as Usual. Brian believes that the future of business comes down to shared experiences. And it is these shared experiences that can often trump your product or service. In this discussion, he explores the importance of experiential design and how to navigate the evolving landscape of new consumerism – through the lens of digital anthropology. He also walks through four distinct moments of truth and examines how customer behavior unfolds and flourishes in the new world.

Selling Disruptive Technology to the C-Suite

Mobile, Social Media, Real-Time, Big Data, Wearable, etc. are leading a revolution in marketing, communication, and service. Many leaders today are unclear of the benefits that social media offers. Others see social media as a function of marketing. The focus of this session is to inspire business leaders around new possibilities, demonstrate how social media serves as enablers to business objectives, and show how to improve products, services and customer relationships in the process.

The Evolution from Technology Champion to a Catalyst for Transformation

“I used to be a champion of new technology. Now, I’m a champion of change.” Many technology champions fight to help their organizations develop relevant digital strategies to improve how companies communicate value to ultimately increase customer engagement. Technology is only one part of story. It’s the lessons learned from these new devices and channels that opens the doors within the organization to improve collaboration and innovation internally and externally. Brian focuses on how to champion change to lead digital transformation where technology and engagement strategies become an extension of a renewed business mission.

Becoming a Truly Social Business

Social media, as channels, are just part of the bigger picture. The challenge we face today however is that where we invest time, energy and budget assumes that social’s role in the transformation of business is limited to just marketing and customer service or other functions such as HR and recruiting or sales. And even then, businesses continue to struggle with aligning disparate social media strategies across the enterprise. More importantly, we learned that even still, strategists are not integrating business goals into strategy development, which complicates the ability to demonstrate ROI or the promise of it. Brian looks beyond technology and explores the tenants of a social business to create a more human, open, engaging, trustworthy and innovative company.

Social 22, The Catch between Business Strategy and Social Media Strategy

In the study of thousands of social media strategies Brian has learned that only a small percentage of businesses align business goals with social media strategies. As a result, Brian has observed what he calls a “Social 22? the quandary between organizational focus and current social media strategies based on popular trends. Brian work identifies the the delta that exists between them and how to bridge the gap by walking through the 6 Stages of Social Business Evolution and the 7 Success Factors of Social Business Strategy.

News


Visionary Brian Solis Keynote Speaker #TiEcon2016 (May 6-7)

Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

Futurist Brian Solis to speak at WTM London

World Travel Market London 2016, the leading global event for the travel industry, is delighted to announce award-winning author, digital analyst and futurist Brian Solis as a keynote speaker. Read more at http://www.etbtravelnews.com

Brian Solis: Thoughts on Disruption, Innovation and the Future of Marketing

Digital pioneer, author, futurist and Principal Analyst at Altimeter (a Prophet company), Solis is better positioned than most to offer his thoughts on the future of marketing.

Best-Selling Author Brian Solis in Partnership With Vocus and Cision Publish “What If PR Stood for People and Relationships?”

Cision and Vocus, leading global providers of cloud-based public relations (PR) software, today released “What If PR Stood for People and Relationships?,” a manifesto for building relationships in the digital era written by best-selling author and digital analyst Brian Solis and illustrated by Gapingvoid.

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