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Brian Solis            

Digital Analyst, Futurist & Author of "What's the Future of Business: Changing the Way Businesses Create Experiences"

Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an 8x best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Solis is “one of the 21st century business world’s leading thinkers” and The Conference Board claimed that Solis is "the futurist we all need now."

Over the past 20 years, Solis studied the impact of Digital Darwinism on businesses, markets and society. In his work, he explores the evolving future of innovation, digital transformation, experience design, the cognitive enterprise, and technology's effects on human behavior.

Solis has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, Fast Company, and Adweek.

Speech Topics

Social 22, The Catch between Business Strategy and Social Media Strategy

In the study of thousands of social media strategies Brian has learned that only a small percentage of businesses align business goals with social media strategies. As a result, Brian has observed what he calls a “Social 22? the quandary between organizational focus and current social media strategies based on popular trends. Brian work identifies the the delta that exists between them and how to bridge the gap by walking through the 6 Stages of Social Business Evolution and the 7 Success Factors of Social Business Strategy.

Becoming a Truly Social Business

Social media, as channels, are just part of the bigger picture. The challenge we face today however is that where we invest time, energy and budget assumes that social’s role in the transformation of business is limited to just marketing and customer service or other functions such as HR and recruiting or sales. And even then, businesses continue to struggle with aligning disparate social media strategies across the enterprise. More importantly, we learned that even still, strategists are not integrating business goals into strategy development, which complicates the ability to demonstrate ROI or the promise of it. Brian looks beyond technology and explores the tenants of a social business to create a more human, open, engaging, trustworthy and innovative company.

The Evolution from Technology Champion to a Catalyst for Transformation

“I used to be a champion of new technology. Now, I’m a champion of change.” Many technology champions fight to help their organizations develop relevant digital strategies to improve how companies communicate value to ultimately increase customer engagement. Technology is only one part of story. It’s the lessons learned from these new devices and channels that opens the doors within the organization to improve collaboration and innovation internally and externally. Brian focuses on how to champion change to lead digital transformation where technology and engagement strategies become an extension of a renewed business mission.

Selling Disruptive Technology to the C-Suite

Mobile, Social Media, Real-Time, Big Data, Wearable, etc. are leading a revolution in marketing, communication, and service. Many leaders today are unclear of the benefits that social media offers. Others see social media as a function of marketing. The focus of this session is to inspire business leaders around new possibilities, demonstrate how social media serves as enablers to business objectives, and show how to improve products, services and customer relationships in the process.

What’s the Future of Business

WTF is Brian’s newest book that continues the story that unfolded in The End of Business as Usual. Brian believes that the future of business comes down to shared experiences. And it is these shared experiences that can often trump your product or service. In this discussion, he explores the importance of experiential design and how to navigate the evolving landscape of new consumerism – through the lens of digital anthropology. He also walks through four distinct moments of truth and examines how customer behavior unfolds and flourishes in the new world.

The End of Business as Usual

In his previous book, he documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy, and objectives.

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Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive

While Brian is a leading thinker and innovator around the social business movement, he’s also dedicated further work and research in understanding the pillars rising upon a foundation of digital transformation. These include change management, leadership, and the role of social along with other disruptive trends such as mobile, big data, Millennial behavior, and connected consumerism. Each play a significant in the reshaping of business, relationships and experiences, and the way work is done and Solis will share what the best businesses are doing or need to do to survive Digital Darwinism. #AdaptorDie

The Race to Digital Transformation

Brian studies and discovers affects every stage of the dynamic customer journey. How companies plan for engagement in each moment of truth is largely disconnected today. By becoming a strategic imperative at the C-Suite level, distributed teams and efforts will unite around a new or renewed vision to modernize and lead customer engagement throughout the new dynamic customer journey and in each moment of truth. This work will create new roles starting at the top with someone owning the customer experience a la Chief Digital Officer (CDO) or Chief Experience Office (CXO). While seemingly trendy, this function will unite marketing, sales, service and also IT. New areas of expertise will also be necessary to support these new efforts ranging from experience architects to digital anthropologists to data scientists to cross media strategists. Brian shares what’s happening and what to do about designing and leading customer experiences.

Building a Culture of Innovation

Brian will demonstrate how to lead the next generation customer experience, to engage a more connected and sophisticated workforce, and to survive Digital Darwinism, businesses will invest in a culture of innovation. Today, disruptive technology is shaking the foundation of businesses from the outside in and the inside out. It’s not just tech though, people are also a big part of the success or failure of any company and how they engage now is affected by tech. Right now, there’s a notable disconnect between older and younger customers and equally employees. One is held to current standards and workflow (the way things are done). The other wonders why processes don’t reflect the times (the way we buy and work). At the same time, customer preferences are also transforming. Competitors and threats nowadays can arise from anywhere. #InnovateorDie

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Best-Selling Author Brian Solis in Partnership With Vocus and Cision Publish “What If PR Stood for People and Relationships?”
Cision and Vocus, leading global providers of cloud-based public relations (PR) software, today released “What If PR Stood for People and Relationships?,” a manifesto for building relationships in the digital era written by best-selling author and digital analyst Brian Solis and illustrated by Gapingvoid.
Brian Solis: Thoughts on Disruption, Innovation and the Future of Marketing
Digital pioneer, author, futurist and Principal Analyst at Altimeter (a Prophet company), Solis is better positioned than most to offer his thoughts on the future of marketing.
Futurist Brian Solis to speak at WTM London
World Travel Market London 2016, the leading global event for the travel industry, is delighted to announce award-winning author, digital analyst and futurist Brian Solis as a keynote speaker. Read more at
Visionary Brian Solis Keynote Speaker #TiEcon2016 (May 6-7)
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

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