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Brian Sullivan    

Founder of Precise Selling; Leadership & Sales Consultant; Co-host of "Golf Underground" Podcast

Brian Sullivan, CSP, is one of the most well-known speakers, trainers and consultants in North America.

Prior to starting PRECISE Selling, he worked for medical device manufacturer Welch Allyn, where he developed their award-winning sales and leadership training programs. He is also a member of the National Speakers Association and an internationally known expert on sales, leadership, presentation and negotiation skills. Sullivan is one of less than 7 percent of professional speakers worldwide to have earned the Certified Speaking Professional Designation awarded by the National Speakers Association and the International Federation for Professional Speakers

He has been published in over 450 magazines and is the author of the book, "20 Days to the Top- How the PRECISE Selling Formula Will Make You Your Company's Top Sales Performer in 20 Days or Less" as well as "PRECISE Leadership- The New Manager’s Guide to Becoming a Great Leader." Sullivan also co-hosts radio show/podcast "Golf Underground" on ESPN with MLB Hall of Famer George Brett where he gets to interview high achievers in sports and life.

Speech Topics


CLEAR Questions: 5 Questions That Will Get More Leads and Sales –Guaranteed!

Average to below average salespeople believe their job is to simply educate their customers on the features and benefits of their solution and let their customers make their own decision. Champions, on the other hand, believe it’s their job to ask, listen and learn. By doing so, they can match the perfect product with the perfect prospect. In this session, you will learn:

  • 5 questions to ask on every call
  • Questioning secrets of top interviews
  • How to get customers to sell themselves
  • How to get customers to sell others…for you
  • More

Diamonds Are a Rep’s Best Friend: “How Current Customers Can Make You Rich!”

Salespeople spend countless hours prospecting, cold calling and doing everything possible to get in front of potential clients to deliver their message. When they finally get that appointment with a new prospect, there’s a feeling of elation that they have accomplished something… and they have. But guess what? There is an easier way! In this webinar you will learn:

  • How to sell tons more products into existing accounts
  • How to cross-sell and up-sell without sounding pushy
  • How to identify the best diamond mining opportunities
  • When to and when not to go mining
  • How to make happy customers your best source for referrals
  • More

Five Star Relationships: How to Get in the Door and Stay There

Salesperson says, “If you ever want a quote on something you need or your current supplier messes up, here is my card. I would love to be your #2 backup loser supplier.”

Pathetic, isn’t it? So why is this response being delivered by lame salespeople around our industry every day? It’s because since 1963 we have all been told that our only job in sales is to find the pain and provide a solution. This seminar will teach you why you should NOT believe it! Instead, sales expert Brian Sullivan will give you the specific skills you need to not only provide solutions, but to also turn your competitor’s happy customers into your ecstatic customers.

This session will teach you how to:

  • Limit Cold Calling and increase Super Hot calling
  • Identify your competitor’s happy customers and turn their business your way
  • How to use research tools to determine if certain prospects are ripe for equipment sales
  • Question your prospect so they tell you exactly what it is going to take to steal their business.
  • Protect YOUR business from the competition

This high-energy session is designed to help you increase the number of accounts you sell to, sell more to current customers, and increase sales margins. Do those three things well, and you are about to become famous in this industry!

Getting to Yes, The Keys to Accessing Decision Makers at Every Level

Brian Sullivan’s "20 days to the TOP" communication and negotiation session gives you an easy to learn strategy that will help you more effectively communicate and influence decision makers at every level by “saying less… while selling more.” You'll learn to quickly understand what each level of decision-maker needs and how to deliver a five-star presentation that leaves them longing to hear more.

  • How a “stupid” posture can get you the keys to the “C” suite
  • Why executives always dispute what you say, and how to take advantage of it
  • How an eight cent tool can make you famous in the your industry
  • The questioning technique that gets to the heart of customers’ needs
  • How great historical leaders used PRIDE to fuel their Progress into your best referral sources

WOW Factor: Crafting Presentations They'll Never Forget

Ever been trapped in a dreary presentation, clock-watching and eager for escape? Chances are, your audience has felt the same during lackluster talks. Dive into this session with Brian Sullivan, a distinguished member of the National Speakers Association and one among the exclusive 10% of speakers with the Certified Speaking Professional Designation. With these credentials, what Brian brings to the table is nothing short of the gold standard of presenting. He's here to share his masterful strategies for captivating an audience, no matter its size. If presenting is in your wheelhouse, this is one session you can't afford to skip.

In this enlightening seminar, you'll discover how to:

  • Craft presentations that invigorate and inspire.
  • Command attention with vibrant and lively deliveries.
  • Establish trust and build genuine connections.
  • Influence minds and drive desired outcomes.
  • Tactfully navigate challenging audiences and scenarios.
  • Propel listeners to take meaningful action.

By the conclusion of this session, attendees will not only have a roadmap to presentation excellence but also the confidence to use it. Elevate your presenting skills and transform every stage opportunity into a memorable experience for your audience.

Uniquely You: Standing Out in the Customer's Eyes

Let's be real. There's a sea of alternatives out there. Why should a customer pick YOU over others? Dive into this session to elevate yourself beyond the ordinary and stand out amidst a crowd of competitors. If you don't set yourself apart or offer exceptional value, then you're just a price tag. Discover in this keynote:

  • Ways to revitalize and reshape your personal identity
  • Techniques to recognize and harness your distinctiveness
  • Methods to effectively convey your individuality
  • Strategies to measure and communicate your worth
  • Ideas to ensure continuous growth and self-enhancement.

By the end of this transformative session, you'll be armed with the tools and confidence to make an indelible impression in the market. Position yourself not just as another choice, but as the preferred choice. Embrace your uniqueness and let it be the driving force behind your success.

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Propelled by PRIDE: Thriving in a Competitive Landscape

Historically, outstanding leaders were also exemplary communicators. They possessed the art of articulating with fervor, blending emotion and reason to captivate their audience. This dynamic and entertaining session provides attendees with invaluable insights on expanding their clientele, enhancing sales to existing customers, and fostering lasting, profitable partnerships through effective negotiation. Key takeaways include:

  • Embracing change as a ticket to renown
  • Evolving into an attentive sales maestro
  • Solidifying your position as a client's confidant and ally
  • Integrating enjoyment into customer interactions to bolster your business
  • Exclusive strategies to gain deeper insights from customers
  • And more...

This is Brian's flagship keynote presentation.

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