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Britney Muller    

Marketing, Machine Learning & AI Consultant; SEO Expert; Founder, Data Sci 101

Britney Muller stands out as a distinguished Marketing and Machine Learning (ML/AI) Consultant, having established a unique position within the industry through her experiences as a Marketing Manager at Hugging Face and as a Senior SEO Scientist at Moz.

Driven by a profound enthusiasm for AI, Muller excels in demystifying intricate tech concepts, making them accessible to those without a technical background. Her unique combination of deep expertise, extensive industry experience, and exceptional communication skills enables her to provide practical insights into the convergence of marketing and AI.

Muller's approach not only enlightens but also empowers her audience, bridging the gap between complex technological advancements and effective marketing strategies. She is also the founder of Data Sci 101, a data science resource that offers workshops and coursework in the field.

Speech Topics

Navigating AI: The Double Edged Sword

Navigate the complexities of AI, revealing how it can be used not just as a tool but as a transformative superpower in digital marketing strategies. Britney will explore the hidden biases within AI algorithms and the problematic datasets that shape them and learn ways to navigate and counteract these biases.

Moreover, she'll delve into practical applications, showcasing how AI can enhance customer engagement, content creation, PR efforts, analytic reports, and SEO tactics. Attendees will leave with a clearer understanding of AI's potential, equipped with actionable strategies to harness its power for more effective and innovative marketing solutions.

Join Britney for an enlightening journey into the invisible aspects of AI, tailored specifically for marketers looking to stay ahead in a digital world where understanding and leveraging AI is no longer just an option but a necessity.

AI 101 Workshop

  • How it works
  • Datasets that fuel Gen AI
  • Inherent biases
  • Pros vs Cons of Gen AI
  • Technical aspects of how this stuff works

See also: AI 102 Workshop:

  • Use cases (examples)
  • Tools to automate some of these
  • Gen AI Agents
  • Building out a programmatic GenAI Task
  • RAG Models for improved performance

Applied AI for Marketing

Join Britney as she dives into the world of Applied AI for Marketing! Britney is cutting through the tech jargon to show you how AI isn't just fancy tech—it's a game-changer for your marketing game. Together, you'll tackle the tricky stuff, like biases in AI and how to deal with them, but also get to the good part: using AI to up your marketing strategy. Think better customer engagement, cooler content, smarter SEO, and analytics that actually tell you what you need to know.

You'll walk away from this talk not just understanding AI's potential but ready to use it to give your marketing efforts a major boost. Perfect for marketers who want to stay ahead of the curve, this session is all about making AI work for you, not the other way around. Let's demystify AI together and make your marketing smarter, more effective, and absolutely innovative.

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