CREATING SUPERFANS: How To Turn Your Customers Into Enthusiastic Advocates

We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.

Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates.

In this program, Brittany teaches them how. She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.

After Brittany's keynote, your audience will:

• Look for opportunities to Create Superfans in every customer and colleague interaction

• Internalize the importance of the Experience Economy and what it means for the future of business

• Adopt a results-oriented attitude to exceeding customer expectations

• Actively seek out new opportunities to vanquish customer apathy

• Understand why the best marketing doesn’t cost anything

• Prioritize long term customer relationships over short-term metrics and goals

This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-word situations.

Brittany’s signature keynote, Creating Superfans, can be customized to meet the needs of any audience. Because every employee at a company is in the Experience Department, Brittany has created programs (both as keynotes and workshops) to superserve team members in all parts of an organization. All programs include a FREE digital playbook for every attendee.

FANS, NOT FOLLOWERS

There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.

Perfect for: Marketers, Salespeople, Entrepreneurs

FROM COMMODITY TO CATEGORY OF ONE

Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPERFANS System as a framework for boost reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.

Perfect for: Executives, Sales leaders, Salespeople, Entrepreneurs

DREAM TEAMS: CREATING SUPERFAN EMPLOYEES

Just as Customer Experience (CX) is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.

Perfect for: Managers, HR Leaders, Entrepreneurs