Reviews Write New Review
[email protected]
Bruce MacGregor
Bruce MacGregor is Managing Partner for Asia. In his 17 years with IDEO, Bruce has worked in North America, Europe, and Asia.
Bruce MacGregor is Managing Partner for Asia. In his 17 years with IDEO, Bruce has worked in North America, Europe, and Asia. His portfolio of clients spans the public and private sectors, consumer and business-to-business industries, established corporations and ambitious start-ups.
Some of Bruce’s clients are Nestlé, PepsiCo, Carrefour, Toyota, Nissan, Covidien, Stryker, Smith & Nephew, Whirlpool, Shimano, Huawei, Samsung, Aircel, HCL, Acer, GE Money, BBVA, Tata Group, Mahindra, and Maersk. In the public sector, he has worked with Singapore’s Ministry of Manpower and the Innovation Network Corporation of Japan (INCJ). Bruce has also worked with a number of Silicon Valley-based start-ups on new products including portable fuel cells, bioreactors for tissue growth, voice recognition software, and digital gaming.
Bruce is passionate about innovation as a primary enabler for positive change in the world and a catalyst to long-term sustainable business growth. He believes that the diverse cultural context and fast growing economies of Asia create a unique business environment that demands new forms of innovation; ones that will set new benchmarks in the global economy. In this context, Bruce works collaboratively with clients to take advantage of new opportunities, overcome challenges, develop the best solutions, and grow innovation capabilities that will drive business growth.
Bruce is a sought-after speaker and is regularly invited to share his expertise, insights, and points of view at events on topics relating to innovation, design thinking, and business growth. He has spoken at the GE Mid-Market Conference, the Sustainable Brands Conference, and in-company events at Walmart, Carrefour, Nestlé, Huawei, and HCL. He has also given lectures at renowned academic institutions including Stanford University and IMD Business School.
Bruce’s background is a blend of engineering, strategy, concept development, and execution. Prior to joining IDEO, he spent eight years leading an international service franchise organization.
A Canadian by birth, Bruce holds degrees in mechanical engineering from the University of Alberta and in product design from Stanford University. He balances his work life by lecturing at Stanford and spending time with his family travelling, skiing, mountain biking, and scuba diving.
Related Speakers View all
Saj-Nicole Joni
Business Strategist & Advisor
|
|
Ben Heywood
Co-Founder and President at PatientsLikeMe
|
|
Dr. Edward H Frazelle
World's Foremost Authorities on Supply Chain Strateg...
|
|
Sandy Kennedy
CEO of the Saltire Foundation
|
|
David Blatner
Co-Creator, Creative Publishing Network.
|
|
Andreas M. Antonopoulos
Security & Distributed Systems Expert, Coder, Entrep...
|
|
David Burkus
Best-Selling Author & Organizational Psychologist
|
|
Ronan Ryan
Chief Strategy Officer at IEX, Subject of Michael Le...
|
|
Jez Humble
Founder & Former CTO of DevOps Research & Assesment,...
|
|
Matt Mullenweg
Co-Founder of WordPress, Founder & CEO of Automattic
|
|
Tim Andree
CEO, President.
|
|
Larry Solomon
SVP Corporate Communications at AT&T.
|
|
Michael Murphy
Innovative Architect; Trustee Emeritus and Co-Founde...
|
|
Marc Pritchard
Chief Brand Officer at P&G
|
|
Peter Fader
Marketing Consultant & Professor at The Wharton Scho...
|
|
Terry Lundgren
CEP, President, Chairman of the Board at Macy's Inc.
|
|
Gavin Andresen
Chief Scientist at the Bitcoin Foundation
|
|
Shishir Mehrotra
Co-Founder & CEO of Coda
|
|
Adam D'Angelo
CEO and Co-Founder of Quora
|
|
Bruce Broussard
President & CEO at Humana
|