Bruce joined the ADWEA Group in 2004 and became Advisor to the Managing Director of Abu Dhabi Water and Electricity Company (ADWEC) in 2014. In 2015 he also became the acting Planning Director with responsibility for development of the sector’s water and power demand forecasts and expansion plans. He also acts as a key interface point with a range of government and private sector parties and stakeholders.

ADWEC is the ‘Single Buyer’ of water and electricity and is responsible for planning and procuring the required future generation and desalination capacity for the Emirate as well as for procuring fuel. Established as a regulated entity in 1999 when the sector was vertically unbundled, ADWEC is currently undergoing a dramatic period of change as its roles widen to include the procurement of capacity from new and alternative sources such as nuclear, solar and reverse osmosis, the direct sale of power and water to large customers outside of Abu Dhabi and a strong push to enhance the capabilities of the UAE National workforce.

Water Conservation, Environment, Sustainability, Environmentalist, Energy, Climate Change, Alternative Energy, Renewable Energy Green, Environmental Activism,