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Bruce Tulgan    

Founder of Rainmaker Thinking; Leading Expert on Youth in the Workplace

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a “management guru” and he was named to the 2009 Thinkers 50 rising star list. On August 13, 2009, Bruce was honored to accept Toastmasters International’s most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.

Bruce’s most recent book, The 27 Challenges Managers Face: Step-by-step Solutions to (Nearly) All of Your Management Challenges (Jossey-Bass/Wiley, 2014) was published in September, 2014. He is also the author of the best-seller It’s Okay to Be the Boss (HarperCollins, 2007) and the classic Managing Generation X (W.W. Norton, 2000; first published in 1995). Bruce’s other books include Winning the Talent Wars (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller Fast Feedback (HRD Press, 1998); Not Everyone Gets a Trophy: Managing Generation Y (Jossey-Bass, 2009); Managing the Generation Mix (HRD Press, 2006) andIt’s Okay to Manage Your Boss (Jossey-Bass, 2010). Many of Bruce’s works have been published around the world in foreign editions.

Bruce lectures at the Yale Graduate School of Management and his writing appears regularly in human resources, staffing and management journals, including a regular column in TRAINING magazine called ‘Sticky Notes’ and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.

Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fifth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book The Most Famous Man in America: The Biography of Henry Ward Beecher (Doubleday, 2006).

Speech Topics

Don't Want to Work on Thursdays! Introducing H.O.T. Management™:

How can managers get more work and better work out of employees and also give them more flexibility in their working conditions so they can achieve some balance? Flexibility and accountability must go hand in hand. Give employees what they want and, in exchange, require them to work smarter, faster, and better. In his newest trademark presentation, Bruce Tulgan shares what the best managers on the front lines of the workplace are actually doing to bring out the best in employees. Bruce calls this approach "hands-on transactional (HOT) management." When managers are willing to untie their hands, roll up their sleeves, and engage in hands-on transactional management, they can transform the demands of employees into levers to drive performance through the roof.

Managing the Generation Mix™:

A generational shift is underway as the workforce ages. Over the next several years, organizations will experience waves of retirement among Silents and older Boomers. The less populous Gen X and Gen Y will provide a shrinking pool of prime-age workers. Meanwhile, these four generations are working side by side, each at different life and career stages, each with different perspectives, needs, and expectations. This presentation will help you turn age diversity into a strategic advantage. Foster understanding and leverage the strengths of all generations. Avoid clashes and improve productivity. Learn best practices to motivate individual performance and maximize teamwork. Use age diversity as a lens through which to see the future, and manage the changing of the guard in your organization.

New Leaders™: Developing the Next Generation:

The latest business dilemma facing organizations across the country is the leadership crisis. On the one hand, aging workers will be retiring in large numbers over the next ten years, leaving behind a growing number of leadership vacancies. On the other hand, fewer talented young workers are willing to follow the old-fashioned career paths that guaranteed leadership succession in the workplace of the past. This presentation will help you address and solve the leadership crisis in your organization. It offers business leaders, human resource professionals, and emerging leaders themselves new ways to think about leadership and new ways to prepare the next generation for leadership roles.

Managing Generation X® and Generation Y™: How to Bring Out the Best in Today's Young Talent:

Together, Generation X and Generation Y comprise 45 percent of today's workforce. As they become the majority of the prime-age workforce, Gen X and Gen Y are completing the workplace revolution that has been underway since the early 1990s. A whole new set of norms and values are taking hold in the workplace. This presentation can help you gain deep insight into where young workers are coming from and where they are trying to go in their lives and careers. Discover solutions to key Gen X and Gen Y staffing concerns, as well as best practices to recruit, train, develop, motivate, reward, and retain these valuable young workers.

Winning the Talent Wars: Best Strategies & Management for Human Capital Management


The Great Generational Shift

Since 1993, we have been tracking the “Great Generational Shift” underway in the workforce and we remain committed to updating our research every year in this white paper. To date, our primary research has included...

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