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Bruce Turkel    

Brand Management Guru

As CEO of the successful brand management firm TURKEL, Bruce has been creating valuable brands for over 25 years. Some have said Bruce is a branding expert because of the great brands he's worked with. Others have said he's been hired by great brands because of his expertise. It was finally decided that everyone was correct.

Born and raised in Miami, Bruce studied design at the University of Florida and rushed to NYC to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well-designed, simple and should make a client's products and services more valuable. Using this straightforward checklist, Bruce has worked with hundreds of clients, written thousands of headlines and designed even more print ads, television spots, websites, and campaigns.

Besides all that, Bruce is a husband, father of two and author of five books: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (1999), New Design: Miami (2000), Building Brand Value: Seven Simple Steps to Profitable Communications (2005), The Mouth of the South (2011), and All About Them: Grow Your Business by Focusing on Others (2016). The best-selling All About Them* was chosen as one of Forbes’ top ten business books of the year in 2016. Bruce tours extensively, spellbinding audiences with simple yet powerful brand-building techniques. He is also a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television), where he helps viewers understand the branding issues that affect their pocketbooks and their lives.

Speech Topics

7 Steps to Building Brand Value

Seven simple steps to building, maintaining, and communicating a greate brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products more valuable to your customers.

Defining Your Brand Essence

BMW defines its brand essense with four words. Nike, GE, and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: "Hope" and "Change." In this multi-media speech, Bruce shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

WTF??!! The Keys To Innovation

Hidden in Plain Sight. Content vs Context, Non-Linear Thinking and the definition of WTF??!! are just a few of the concepts explored and explained in this irreverent but very practical talk. Bruce looks at innovation in a whole new way that will have your audience slapping their heads and thinking " why didn't I see that before?" Your attendees will leave energized and excited about putting their new-found skills of imagination to work.

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