Brunno Attorre cofounded Uru, a company that uses computer vision and artificial intelligence technology to make video ads more relevant and engaging with nearly $1 million in funding.

Uru-created ads were cited as being 81% more effective for brand recall than standard digital ads in an NYU Center for Behavioral Research study. Attorre and cofounder Bill Marino were first team out of the Cornell Tech startup studio class to raise institutional funding.

Marketing, Digital Marketing, Viral Marketing, Advertising, Creative Advertising, Technology, Information Technology, Artificial Intelligence Entrepreneurship, Social Media,