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Busy Burr is Vice President at Humana and Head of Healthcare Innovation and Trend. In this role, she leads a 50+ person team driving cross-company efforts to constantly address members’ evolving needs by a customer-centered innovation and product development in conjunction with key internal and external partners.
Before joining Humana in 2015, she was a Managing Director of Citi Ventures, and led large-scale innovation efforts as the Global Head of Citigroup’s DesignWorks. Among her accomplishments there was the transformational redesign of Citi’s Global Private Bank, an initiative which received innovation awards as Spear’s Private Bank of the Year and Euromoney’s Best Overall Bank. She is the author of From Ideas to Impact, a playbook for driving innovation in a global enterprise.
Her leadership and passion for customer experience has resulted in several ground-breaking businesses and products, and she holds patents (some pending) in mass-customization, alternative currency and social payments. Burr’s unique blend of skills have also been honed as a technology investment banker, a global brand marketer, an entrepreneur-in-residence and as the founder and CEO of a Silicon Valley startup.
She spent seven years in investment banking at Morgan Stanley and Credit Suisse First Boston executing IPOs and M&A deals for some of the best companies in the technology space. As Vice President of Global Brand Management at Gap, Inc. she was responsible for creating global branding consistency across merchandising, print, TV, stores and online for four brands in six countries. As Entrepreneur-in-Residence at eBay, she led the creation of an innovative social e-commerce platform.
At Humana, Burr founded the company’s Silicon Valley office and built a world-class team and reputation in healthcare venturing and innovation in the space of a year – a remarkably short time. She and her team have met with hundreds of startups and other leaders in the venture community and she recently closed investments in Omada, Livongo, and Aspire Health. In addition, she established and directs the work of a new products foundry including research, design, development and commercialization functions.
Busy holds an MBA from Stanford and a BA in Economics from Smith College. She was named one of Silicon Valley’s Women of Influence in 2016 and has been honored as Frost & Sullivan’s Innovator of the Year. A sought-after speaker and collaborator, she is also a long-time performing member of the Bay Area improv troupe Subject to Change.
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