Born and raised in Southern California, Caitlin Rose Roberts earned a B.A. in Mass Communications from UC Berkeley and an M.A. in Organizational Leadership from Woodbury University and began a corporate career in Operations and Human Resources. Work consumed her time, creating a fast-paced life that left her little room to breathe.

Her home, always her happy place, provided respite from Caitlin’s busy life; between the late nights and long hours, she longed to realign her priorities and find a way to spend more time enjoying it. After stressful days, Caitlin would lose herself in her Pinterest boards, dreaming of tidy rooms, organized closets and streamlined spaces. She discovered Marie Kondo and The Life Changing Magic of Tidying Up on Pinterest and in 2016, Caitlin began training with Marie Kondo’s team in the art of KonMari. The KonMari process of “joy-checking” her personal items quickly began to infiltrate all aspects of her life, and Caitlin soon realized she was not just cleaning her home--she was creating space to live the life she wanted.

Inspired by the residual benefits of her tidy home and mind, Caitlin launched Minimize With Purpose in late 2016 to help others plagued by mental overwhelm and time poverty. She is now one of only two certified Master KonMari consultants in the world and the only one on the West Coast. Caitlin lives in Glendale, California with her husband Zach, daughter Olive, and fur baby Duncan and works with clients throughout the Greater Los Angeles area.

Minimize With Purpose combines the KonMari Method™ with a gentle, empathetic approach and an understanding of clients’ attachment to objects. This approach enables Minimize With Purpose to support clients through a transformation, often times during the most vulnerable transitions of their lives, from breakups to downsizing to welcoming a baby. Although each client’s story is unique, the catalyst is always the same: a desire to make lasting change. By helping clients make space, Minimize With Purpose ultimately helps clients make lifestyle changes that positively impact their physical, mental, and spiritual health, and ultimately live their ideal life.

Minimize With Purpose services are delivered by Caitlin and a small group of co-organizers trained in the the KonMari Method™. Co-organizers are selected based on their demeanor and work, family, and life experience. Like Caitlin, Minimize With Purpose co-organizers are respectful, work quickly, and have experience assisting families define their individualized needs and live their best lives through simplification.

Organization