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Canena Adams        

Transformational Leader, Branding Consultant & Leadership Expert

As a communications professional, Adams is a first-generation graduate and small business owner who has triumphed over adverse childhood experiences. With an extensive career spanning over 20 years, she’s had the privilege of working in various sectors, including nonprofit, for-profit, higher education, consulting, marketing, branding, community-wide initiatives, and public speaking. Through these experiences, one fundamental truth has consistently emerged: no organization or company can go where its leaders aren’t willing to take them. In essence, Adams believes that success starts from the top and trickles down: when leaders lead effectively, their organizations and everyone around them skyrockets.

Adams’ multifaceted background encompasses roles such as a social worker, Internal Communications Coordinator for the University of Tennessee in the Office of Marketing and Communications, Adjunct Communications Professor, College Advisor for First-Gen Students, Ph.D. student, Leadership and Professional Development Coach, brand and marketing consultant, and advocate for women in leadership.

As a leader and communications professional, Adams possesses a distinct ability to instill confidence and foster enduring relationships among individuals, team members, and stakeholders. Her expertise lies in crafting compelling and persuasive communications that not only influence positive perceptions but also effect meaningful individual and collective change.

Her authenticity and undeniable presence possess the effortless ability to unlock the secrets to peak performance, personal and professional development. When she invests in an individual or group, there is no doubt they walk away empowered and ready to take on the world! Adams is an exceptional communicator, critical thinker, top-level solutionist, problem solver, strategic decision-maker, and an unparalleled leader and communications industry expert!

She approaches this with a unique blend of fun, relatability, and powerful transformative impact. Among her proudest accomplishments are instances where she addressed the U.S. Congress in Washington, D.C., and delivered a keynote address at an event hosted by the U.S. Department of Health and Human Services. On the latter occasion, Adams stood before 150 organizations and representatives, with a total of 750 individuals in attendance.

Adams’ motto is clear: effective communication and transformational leadership are your most powerful tools. If one wants it, they should speak it and seize it!

Speech Topics


Take Your Team to New Heights: Revolutionize Your Workplace Culture

Ever heard the saying, "People don't leave jobs, they leave bosses"? Imagine if you could bring about a positive transformation in your company's culture. Explore the pivotal subject of transitioning work culture to enhance your team's productivity. As a leader, your goal is to offer practical insights and strategies for cultivating a positive and high-performance work atmosphere. The good news is, you have the power to make it happen!

  • Grasping the Essence of Work Culture
  • Significance of Cultural Transformation
  • The Role of Leadership
  • Cultivating a Collaborative Atmosphere
  • Embracing Change
  • Assessing Achievements

Conquering Imposter Syndrome: The Impact of Self-Perception on Performance

Have you ever experienced the nagging sense that, regardless of your accomplishments, you're just not measuring up? Have you found yourself thinking, "I can't do this; I'm an imposter!" If so, you may be grappling with imposter syndrome. Individuals contending with imposter syndrome often harbor a belief that they don't truly deserve their achievements and the high regard in which others hold them. They perceive themselves as less competent or intelligent than others believe, and fear that the truth about their supposed inadequacy will soon be exposed. Despite significant accomplishments, such individuals, who may hold prestigious positions or possess numerous academic degrees, grapple with feeling like frauds. The question remains: why do those with imposter syndrome struggle with these feelings of inadequacy, even in the face of ample evidence of their success?

  • Delve deeper into what imposter syndrome is
  • Learn what causes it
  • Develop strategies to help you become the absolute best version of yourself
  • Proven methods and techniques to help you navigate your triggers
  • Learn how to overcome the fear of success

Personal Development: Train Your Brain to Win – Giving Up is Not an Option, Geared for Success.

Have you ever come across the saying, "You are a reflection of your environment?" This suggests that the patterns you encounter shape your experiences and influence your future. What if you had the power to rewrite this narrative? Imagine being able to condition your mind for success in every aspect of life. Neuroplasticity is the brain's remarkable ability to adapt, and change based on experience. It serves as a broad concept encompassing the brain's capacity to reorganize, grow, and modify neural networks. Essentially, while your background and upbringing may remain constant, you possess the ability to redefine your future by training your brain to emerge victorious!

  • Learn how to train your brain to learn new things
  • Learn how to enhance existing cognitive capabilities
  • Learn how to recover from traumatic or life-altering events
  • Learn how to speak positively about your future

Kick Fear: Public Speaking is for Everyone

Speak Up: Research indicates that a staggering 72-75% of the population experiences anxiety about public speaking. That's a significant majority! The fear of public speaking, a prevalent form of anxiety, varies from mild nervousness to paralyzing fear and even panic attacks. Individuals grappling with this fear often either steer clear of public speaking or endure it with trembling hands, sweating, and a quivering voice. However, with thorough preparation and unwavering persistence, you have the capacity to conquer this fear and confidently share your message.

  • What is Public Speaking
  • Types of Speaking
  • Develop strategies to help you become a confident, assertive, yet graceful speaker
  • How to style and format your speech for effectiveness
  • Learn how to overcome the fear of public speaking
  • Learn how to speak your way to success

Elevate Your Leadership Potential

Unlock the secrets to peak performance, personal and professional development. Become an exceptional communicator, critical thinker, top-level solutionist, problem solver, strategic decision-maker, and unparalleled leader with life-changing insights from a communications industry expert!

  • Maximize your impact.
  • Achieve and exceed your career goals.
  • Lead with authenticity, grit, emotional intelligence, charisma, and confidence.
  • Seize the opportunity to transform your professional journey. Don't just meet expectations—exceed them.

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