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Carlos Jiménez        

Market Trends Expert; Business Strategist; Author of "Global Clients" & "Internet and Business"

Carlos Jiménez is a speaker and author whose books “Global Clients” and “Internet and Business” have made it easier for Latin American companies to understand the digital environment. With more than 30 years of experience in researching and analyzing the market, Jiménez has accompanied important companies and successful entrepreneurs to respond to changes in the environment, incorporating technology and digital media in the design of their business models and strategies.

Based on data and a deep knowledge of the Latin American market and the digital environment, in his lectures, Jiménez incorporates, in addition to actionable recommendations, the concept of ""utility"" of brands as a differentiating value to compete in a VUCA environment and connect with consumers. increasingly demanding. He has given lectures (+500) in more than 18 countries in Latin America, the United States and Spain. His lectures have been seen by more than 100,000 people.

Jiménez is an Economist, M.Sc. in International Economics and an MBA, in addition to being a successful entrepreneur, who has first-hand tested strategies and business models with his companies Soy Maratonista, Metas Sports, Tendencias Digitales and, more recently, Usefull, a strategic consulting company that advises leaders and organizations in the growth and transformation of their businesses. He has been a visiting professor at IESA for more than twenty years and has been a professor for thirty years in different business and marketing chairs (MBA, specialization and executive education).

Speech Topics

Multigenerational marketing connect with different generations

This conference offers a complete vision of the different generations, their media consumption and their relationship with brands. Carlos Jiménez starts from the description of generations Z, Y or Millennials, X and Baby Boomers in terms of their year of birth, their purchasing power and their values ??and interests, which allows him to demystify many false beliefs about the so-called Millennials and Zs, and, in addition, to identify the main differences between the different generations in such a way as to propose communication strategies and marketing initiatives that really connect with the consumers of each one of them.

Keys to compete in an omnichannel world the transformation of retail

In this conference, Carlos Jiménez offers a vision of the main trends identified in the retail sector at an international level, describing the main changes experienced by the retail industry and the most recent innovations in different elements such as stores, payment processes, marketing, etc. It also shows how to coexist with e-commerce through omnichannel. The conference offers an overview of the best practices in the industry, illustrating them with examples to help companies in the commerce sector that undertake planning or innovation processes.

Businesses on the internet: converting visitors into loyal customers

Competing successfully in today's markets requires that companies know how to use electronic means, but above all that they have a comprehensive understanding of them and what particularities must be taken into account depending on the business objectives, the activity sector and the audience characteristics. In this conference Carlos Jiménez is based on the concepts of his book Global Customers to offer a complete vision of the main elements that must be considered when designing a digital strategy for the business, going through digital properties, SEO, interactive advertising and social media.

It's time for digital transformation

Based on the characteristics of current markets, digital transformation has become a competitive imperative, which is why today we necessarily find ourselves with two types of companies: the so-called pure players or companies that arise from the Internet and, therefore, they use technology in their processes and, a second type of companies: those that must necessarily undertake a digital transformation. This conference is aimed at those companies that want to understand digital transformation and guide their change processes. In it, Carlos Jiménez offers a description of current markets and the role of technology in business, as well as suggestions to address the digital transformation of companies. Business.

Digital Trends in Latin America

Based on the market research carried out by Tendencias Digitales in Latin America, Carlos Jiménez offers in this conference an overview of the Internet, describing the main changes observed in the use of the Internet in the region. The conference analyzes the role of the Internet as a medium and as a market and presents a review of the digital trends that characterize the digital world in Latin America, allowing companies to identify opportunities. The conference can be customized according to the country and sector of activity of your business.

Market trends and opportunities for companies

Based on an in-depth analysis of market research carried out in Latin America and secondary studies that allow us to know where the markets are going, in this conference, Carlos Jiménez describes the main trends in the global market, how consumers behave in the face of these trends and what they are doing companies to take advantage of the opportunities that are represented. It also includes illustrative examples of each of the trends, as well as practical suggestions for business. Generally, the conference is customized to the client's sector of activity or country to facilitate its understanding and applicability.

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