Strategist specialized in merging data & creative.She has been developing her career in this field for the last 20 years. In 2016 she was selected as a jury member for the Creative Data category at Cannes Lions.She has worked for brands including American Express, Coke, Philips, Directv, Kimberly Clark and Shell. She joined Ogilvy in 2004, taking charge of developing the Business Intelligence Area in Argentina, and for the last three years has worked for Geometry Global as Head of Latam. She is a psychologist focused on creative, storytelling, drama and theatre. A design thinker, she trained at Hasso Plattner, Berlin. She has completed an MBA with exchange in Ecole du Management du Lyon.

Strategist specialized in Creative Data. For the last 20 years working with different sources of data & digital way. Psychologist specialized in creativity,storytelling, Drama, Theatre. Design Thinker based on innovation process to get creativity out.

Human approach: I believe that brands should seek for innovation being Customer Centric. This will be the result of having a good integration of Data+ Analysis+ Storytelling + Action & UX. I am a speaker, last event was at the Innovation Forum, Cannes Lions Festival 2017

Last but not least, focused on measurement: If you cannot measure it you just have good intentions. Media (1)This position has 1 media Creative Data Speaker Creative Data Speaker This media is an image

Creativity, Creative Thinking, Data Data Analytics, Innovation, Business,