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Caroline Giegerich    

Founder, Marketing & Innovation Consultant of Daily Marauder.

Caroline Giegerich brings over 20 years of experience in emerging technologies and marketing, a scrappy entrepreneurial mindset, and fresh ideas to tackle no-blueprint challenges. She is the Founder and Marketing + Innovation Consultant at Daily Marauder, where she specializes in helping brands execute cutting-edge digital marketing campaigns to enhance consumer engagement and explode revenue growth. She focuses on identifying the opportunities with emerging technologies including GenAI, AR, VR, gaming, NFC and web3 activations, blending technology with creativity to drive results that deeply resonate with consumers. Additionally, she offers companies insights and guidance on positioning, brand identity, and consumer engagement strategies, drawing from her deep experience with global brands like HBO, Netflix, Smashbox Cosmetics and Warner Music Group.

Prior, Caroline served as the Vice President of Innovation at Warner Music Group, where she led the discovery and integration of emerging technologies and platforms to create immersive fan experiences and incremental revenue streams for artists. She incubated and accelerated high potential opportunities and set go-to-market strategies for new offerings.

Prior to Warner Music Group, Caroline held Marketing and Innovation roles at iconic brands such as HBO, Netflix, Showtime, and Smashbox Cosmetics. Her time at HBO included pioneering tech-driven storytelling, such as embedding an accelerometer into a boxing glove to measure the force and speed of a punch, enhancing HBO Boxing's narrative. On the agency side, she led the west coast Innovations team at Initiative, where she helped clients like Hyundai/Kia and Lionsgate explore future-facing advertising solutions, including 3D projections and influencer campaigns.

A thought leader in the industry, Caroline has spoken at TEDx, SXSW, Digital Hollywood, Advertising Week and Brandweek, and is a featured writer for Adweek, Mashable, HuffPost Tech, and Livestrong. Her work has earned her numerous industry accolades, including recently being named a Marketer that Matters in the Wall Street Journal, and she serves as a judge for The Webby Awards. Caroline is also on Salesforce’s AI advisory board, as well as other advisory boards for HAND, digital identification in an AI age, and GoodZ, a company revolutionizing music distribution through near-field communication (NFC) technology. She is also a voting member of the Television Academy.

Beyond her professional work, Caroline is a teaching assistant for brand strategy and product experimentation at Section, a startup founded by NYU Stern Professor and Pivot podcaster, Scott Galloway, and has guest lectured at the School of Visual Arts and the University of Oregon.

Speech Topics

The Future of Music Marketing: How GenAI, Gaming the Creator Economy and other Emerging Technologies are Revolutionizing Fan Engagement and Revenue Streams

In this talk, Caroline explores the latest trends in music marketing, from augmented reality to AI-driven experiences, and how artists and brands can harness these technologies to create deeper fan engagement. Using real-world case studies such as Melanie Martinez's VIP AR mirror experience, launching 300E artists in Decentraland, building concert visuals with GenAI for Cobrah, and re-inventing artist merch with NFC, she illustrates the power of innovation in expanding artist revenue and brand loyalty.

Attendee Results:

  • Understand the key technological advancements transforming the music industry.
  • Learn strategies for implementing AR and AI to enhance fan experiences.

The Intersection of Digital and Physical: Reinventing Innovative Approaches to Consumer Engagement and Increasing Profit Margins

In this presentation, Caroline shares insights on how to bridge the digital and physical worlds by transforming physical merchandise into dynamic consumer experiences. Drawing from her experience at Warner Music Group creating NFC chip-enabled T-shirts for artists like Nessa Barrett, she showcases how digital content and physical products can merge to elevate fan interaction while increasing profit margins.

Attendee Results:

  • Learn how to leverage digital content to reinvent everything from fashion to toys and collectibles
  • Understand how emerging technologies can increase profit margins by engaging fans beyond the purchase.
  • Explore best practices for creating memorable and meaningful fan interactions.

Building Digital-First Marketing Campaigns: A New Era of Brand Strategy From GenAI to Gaming

With the rise of digital platforms and gaming, marketers must rethink their strategies to capture attention and build loyalty. In this talk, Caroline reveals how she led groundbreaking campaigns such as Cobrah’s GenAI-powered concert visuals and connected artist merchandise with NFC to provide exclusive digital content experiences for fans. She discusses the importance of digital-first thinking and how brands can stay ahead of the curve.

Attendee Results:

  • Understand how to craft effective digital-first marketing strategies.
  • Learn how to engage with audiences across AR, VR, metaverse platforms, gaming, and NFC
  • Gain insights into using GenAI to maintain creativity and stay on budget.

Data-Driven Marketing in the Entertainment Industry Optimizing Campaigns and Maximizing ROI through Strategic Insights

Data is the backbone of modern marketing, but how can entertainment brands use it effectively? Caroline delves into her experience with data-driven decision-making, from analyzing fan behavior at Warner Music Group to tailoring campaigns for platforms like Showtime. She explains how marketers can harness data insights to improve campaign performance and boost return on investment.

Attendee Results:

  • Learn the importance of data in optimizing marketing strategies.
  • Understand how to interpret fan and audience behavior to drive engagement.
  • Discover ways to maximize ROI through data-backed decision-making.

Women in Innovation: Breaking Barriers and Leading Change in Marketing Creating Space for Women to Lead in Tech-Driven Industries

In this inspiring keynote, Caroline shares her personal journey as a woman in tech-focused marketing roles, from founding her consultancy Daily Marauder to leading innovation at Warner Music Group. She discusses the unique challenges and opportunities women face in driving change and innovation, and how to foster a culture of inclusivity and creativity in the marketing industry.

Attendee Results:

  • Hear first-hand experiences of navigating leadership as a woman in tech-driven industries.
  • Learn strategies for fostering diversity and inclusivity in marketing teams.
  • Gain practical tips for breaking barriers and leading innovation.

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