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Caroline Grossman
Adjunct Assistant Professor of Entrepreneurship
Caroline Grossman is the Interim Research Director at the Social Enterprise Initiative at the University of Chicago Booth School of Business, where she leads SEI's efforts to cultivate and support academic research into the question of how institutions solve social problems. At SEI, Grossman is responsible for the initiative's Visiting Fellow program, Research Convenings, and other activities providing infrastructure and support for faculty and graduate student research.
Grossman has worked with Booth students in a variety of coaching capacities--as Senior Coach in the Management Laboratories, as a Project Mentor in the Consumer Behavior Course, and as a Career Coach. She has also coached a select group of Chicago’s civic leaders at the University of Chicago’s Civic Leadership Academy. Grossman has also served as adjunct faculty in the Department of Marketing at DePaul University, where she taught Consumer Behavior, and was on the faculty of the Chinese University of Hong Kong as a Yale-China Teaching Fellow from 1997-99.
Prior to her work at Booth and at DePaul, Grossman was a Brand Manager at Kraft Foods, where she led customer marketing for the $3 billion Grocery Business Unit, which included all of the Kraft condiments, Jell-O, and Cool Whip. She held multiple marketing roles at Kraft during her five-year tenure, during which she was the key architect of a new packaging strategy across multiple condiments brands and led a turnaround on Bull’s-Eye Barbecue Sauce.
Grossman has been a board member at the North Lawndale College Preparatory School and is past president of the board of Barrel of Monkeys, an arts education theater company that brings creative writing and drama programs to underserved Chicago Public Schools.
Grossman has a BA in History from Yale University and an MBA from the University of Chicago Booth School of Business.
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