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Cate Trotter    

Head of Trends at Insider Trends

At Insider Trends, Cate has helped brands such as Facebook, Nike, Chanel, Galeries Lafayette, PVH, Swarovski, Samsung, Mercedes-Benz, Puig, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members – including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

She is a very experienced speaker, regularly making keynote presentations to audiences of up to 1,200 people. In the past 12 months, she has presented in almost every European country, plus Dubai, Colombia, Chile, Florida, Chicago and New York.

Cate’s experience of setting up two successful businesses in her twenties led to her being named one of the world’s top 50 influencers in retail for the past 3 years. She’s been quoted numerous times in Forbes magazine and is a RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in the UK. She has more than 30,000 followers on LinkedIn.

Speech Topics


Surviving and Thriving mid- and post-COVID

A look at a number of retailers from different sectors to see which businesses have done the best during COVID - and why. Audiences get clear recommendations on what their business should do to maximise sales

Iterative vs Disruptive Retail

Two paradigms for retail, to help retailers understand which camp they are in, why traditional retailers face such different challenges to startups – and which camp they really want to be in.

The Future of Department Stores

A new vision for department stores. Cate questions the value that department stores truly bring to customers and brands, and lays out a bold new strategy for them to thrive.

The Future of Sustainable Retail

A look at best practice in sustainable retail, from the perspectives of execution and communication. This session can also cover the end goal for sustainable retail and can provide a roadmap for how to get there.

The Future of Retail Supply Chains

The supply chain of the future will go beyond optimization and automation. They offer new ways for retailers to differentiate their businesses, think holistically and engage customers. This session covers all aspects of the future of the retail supply chain, get brands thinking in new ways and uncovers new opportunities.

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