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Catherine Calarco    

CMO & Senior Vice President of Sales and Marketing for HeartMath, LLC

Catherine Calarco is the CMO & Senior Vice President of Sales and Marketing for HeartMath LLC dedicated to improving health, performance and well-being of individuals at home and in the workplace through HeartMath technologies and products

She has over 18 years of experience in general management, sales and marketing, science and software product development, change management and innovation for companies in the USA, Europe and Asia Pacific.

Early in her career she created and sold the intellectual property for a unique disposable gel electrophoresis apparatus to a multinational corporation. In 2000, Calarco established Onezone, a division of Biolab NZ Ltd, to create a NZ digital marketplace dedicated to providing online supply chain management to the health industry. Prior to this she was General Manager of Biolab New Zealand Ltd and Marketing Director for Sabre Pacific, a leading provider of computer reservation systems. At Applied Biosystems, Catherine successfully developed and commercialized products to reach number one market position. As CEO of Calarco Enterprises, she has worked as a consultant within the technology sector assisting numerous companies' strategic development and regional growth programs (Middle East, Europe and USA regions). Recently, she advised several medical and internet companies who successfully secured millions of dollars in investment funding and succeeded in significantly growing their businesses.

Calarco established the Polymer Advisory Council in the USA (representing the most powerful chemical companies in the world), led International marketing of scientific instrumentation and marketed large computer database systems. She sat on the Board of Directors for the Institute of International Research, co-Chaired the E-Commerce Action Team, and was a member of the NZ ICT Industry Taskforce.

A recognized lecturer, she has also presented papers at APEC Workshops, conferences and universities around the world. She is a highly rated lecturer and coach at MIT Sloan School of Management and the MIT Entrepreneurship Center.

In the MIT Sloan Fellows Program, Catherine conducted strategic management projects in digital entertainment, mobile networks and medical device industries including a strategy paper for DreamWorks Animation and a strategy for sustainable business in the biomedical industry.

Catherine holds a Masters of Business Administration from MIT Sloan School of Management Sloan Fellow Program in Innovation and Global Leadership.


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