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Catherine Paschkewitz  

Principal, Digital Strategy, LumiMax Digital; Former Senior Director, Digital Marketing at Hewlett-Packard

Catherine Paschkewitz all digital strategy & initiatives for the $25B Americas region across consumer, SMB, and enterprise segments. She continually explores driving innovation in digital marketing and building richer dialogues and engagement with customers - all built on 360 digital approach and sophisticated analytics. Her prior experience includes channel marketing strategy, ecommerce strategy, and marketing consulting for a number of business to consumer and business to business companies.

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