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Charles Bernard  

Transforming Selling in the World, Practitioner of Discovery-Based Selling, Increasing Revenue with Sales PlayBooks, CEO of Criteria for Success

Charles Bernard, founder and CEO of Criteria for Success, Inc., helps CEOs bridge the gap between their vision for their company and their bottom line. Charles applies over 20 years experience in direct sales, sales management, recruiting, and training to his growing consulting practice.

As a Senior Account Executive for General Electric, he was the top revenue producer in his division. He then founded the IBM DB2 software development consulting firm, Atlantis Vision Ltd, and later was a partner and Executive Director of Sales for one of New York’s first systems integrators, NETLAN, Inc.

Charles is a well-known speaker at events catering to CEOs and senior executives around the country. He delivers talks on leadership, sales, and selling using an active learning approach that engages the audience and enables them to see sales success in their own companies. Interactive discussions give each participant tips, tools, and techniques that can be applied immediately.

Charles was born in Madrid, Spain and educated in Surrey, England.


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