Charles Duhigg is a Pulitzer prize-winning reporter and the author of "The Power of Habit," which spent over three years on New York Times bestseller lists. His second book, "Smarter Faster Better," was also a New York Times bestseller. His latest book, "Supercommunicators," will be available in 2024.
Duhigg currently writes for The New Yorker magazine. A graduate of Yale University and Harvard Business School, Duhigg has been a frequent contributor to This American Life, NPR, The Colbert Report, PBS’s NewsHour, and Frontline.
Duhigg led the team that won the 2013 Pulitzer prize in explanatory journalism for “The iEconomy,” a series that examined the global economy through the lens of Apple. That series included examinations of such topics as the factories in China where iPhones and iPads are manufactured.
Duhigg has also received The George Polk award, the Gerald Loeb award, the Investigative Reporters and Editors Medal, the Scripps Howard National Journalism award, the Robert F. Kennedy Journalism Award, and other honors.
While a reporter at the Los Angeles Times, Duhigg reported from Iraq about American military operations.
Before becoming a full-time journalist in 2003, Duhigg worked as an analyst for American Property Global Partners, a private equity firm and co-founded SWPA Education Management Group, L.L.C., which developed education programs for medically underserved areas.
He was also, for one terrifying day in 1999, a bike messenger in San Francisco.
Duhigg lives in Santa Cruz with his wife and two children.
Willpower as key to future success
Drawing from the example of Starbucks’ staff training, Duhigg delivers a powerful and entertaining example of how companies are teaching their employees willpower and inspiring them to succeed. Not only is knowing how to instill willpower essential for companies, but also for parents and schools – and research shows that kids with self-regulatory skills have an advantage throughout their lives.
Charles Duhigg discovered that Target, using Big Data, built a predictive model so precise it could tell when shoppers were pregnant – sometimes, even before their parents knew. Increasingly, algorithms and data drive business decisions. At the heart of these models is a basic question: why do customers habitually return to certain products and services? And how can companies influence those choices? Duhigg delivers riveting insights into how companies predict and control habits and ultimately know what customers want before they themselves do.
Power of Habit
In this keynote lecture, Charles Duhigg begins by exploring the science of habit formation, illustrating why we do what we do and how we can change it. Duhigg explains why the most powerful habits have emotional cores, and how tweaking even one habit can have staggering effects. Duhigg draws from a number of current case studies, customizing them to his specific audience.
The Science of Habit Formation
Why We Do What We Do, And How to Change It
Why Craving Exists
How the Neurology of Craving Explains Our Habits, What We Buy, and How We Learn
The Power of a Crisis
How Leaders Teach Organizational Habits Through Accident and Design
Habits and Predictive Analytics
How Target Knows What Shoppers Want Before They Do
Why Customers Keep Coming Back for Some (But Only Some) Products Again and Again
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