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Chase Griffin        

College Quarterback at UCLA & Two-Time National NIL Athlete of the Year; Student Entrepreneur, Investor, Gen Z Expert & Authority on NIL

A Quarterback at UCLA, Chase Griffin is a nationally recognized student-athlete leader and pioneer in the Name-Image-Likeness (NIL) movement for student athletes. He is the inaugural recipient and two-time winner of the National NIL Athlete of the Year award. Griffin was also dubbed “UCLA’s Magnetic Marketer” by the Los Angeles Times and a “Name Image Likeness Superstar” by ESPN. Through his company, BE11EVE Brand, Griffin has successfully executed dozens of major ad campaigns, including Degree/Unilever, Shell, Discord, Boost Mobile, Celestial Seasonings, etc. He is also a highly sought-after strategy consultant and speaker, including at StartUp UCLA. He is a member of the PAC-12 Student Athlete Leadership Team (SALT) and Bruin Athletic Council (BAC).

Griffin earned a B.A. in Public Affairs at UCLA in just over two years and is now enrolled in the M. Ed for Transformative Coaching & Leadership at UCLA’s Graduate School for Education & Information Sciences. He is the recipient of the Chancellor’s Service Award, Bruin Leadership Award, Arthur Ashe Jr. Sports Scholar, Pac-12 Academic Honor Roll Awards, National Football Foundation Team of Distinction, Pro Football HS All-American, Semper Fidelis All-American, Gatorade Texas Player of the Year, and Built Ford Tough Texas HS Player of the Year.

News


How UCLA’s Chase Griffin became ‘the face of the athlete voice of NIL’
“I can’t overstate the importance of Chase’s testimony,” Rep. Lori Trahan (D-Mass.) said of the first active college football player to testify before Congress regarding the prospects of federal legislation to regulate NIL. “I don’t know many 23-year-olds who would feel comfortable doing what he did."

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