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Chelsea Ellis-Hogan      

CEO of Jim Reynolds Asphalt Contractor, Inc. & Author of "Fail to Success" and Advisor at The C-Scale Group

Chelsea Ellis-Hogan, Born and raised in Louisville, KY and around the construction and home improvement industry, she realizes that her entrepreneurial journey started as a kid when she rode along with her father watching him run his businesses.

She is a servant leader who specializes in innovating sales, marketing and customer service processes to make it a smooth process for her team and for clients as well. She is a public speaker who values teaching about leadership and entrepreneurship.

Corporate clients include Yum Brands, Kentucky Derby Festival, Waterfront Park and more.

Seen speaking at National Pavement Maintenance Expo, YPAL Summit, Tuskegee University WOMEN ON FIRE Keynote Speaker.

Speech Topics

Leading Across Generations

We want to help you create a cohesive and strong diverse multi-generational leadership team that motivates all staff, subcontractors and vendors to complete work to the standards of the company and the clients. Learn to focus on the strengths of your team members and their transferable skills that can be used to enhance the company's bottom line. Learn new approaches and actions necessary to make sure that you are transferring skills and wisdom from previous leadership to new leadership, in a way that allows everyone to be valued for what they bring to the table. Create systems that do not create a glass ceiling for the growth of your company and leadership team. Incorporate technology, systems and training into leadership that allows for more self sufficient learning in the field.

Attendee Results:

  • Learn How to Embrace Diversity.
  • Promote Collaboration.
  • Mentorship and Reverse Mentorship.
  • Communication Techniques.
  • Software Recommendations.

How to Retain Strategic Partnerships for Advancement

As a small business it is important to gain partnerships with industry experts that can help you advance your company. How do you select your business attorney, insurance broker, accounting, wealth advisor, HR Consultant and other experts that help you treat your business like a business.

  • Learn the proper questions to ask when looking for a new advisor, consultant or partnership.
  • How to create a game plan that attracts the right partnerships you need to execute.
  • How to work new partnerships into your already busy schedule.
  • How to budget in the advisors you need.

How to Scale Your Specialty Contractor Business

We live in a world were becoming a business owner or becoming a contractor is becoming more and more a career choice. The best way to keep a industry steady is if the leaders are always growing, learning new things and reaching new levels. Doing so allows for plenty of room for more people to join into the industry. We have to always be willing to learn and adapt for our business.


  • How to systemize your day to day.
  • How to retain subcontractors.
  • How to use technology in your systems.
  • How to create a preventative maintenance plan for your properties and fleet.

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