Chelsea Hirschhorn is the founder and CEO of Frida, a company revolutionizing the baby and parenting product industry with inventive, practical solutions. Under her leadership, Frida has grown from a small startup into a leading brand known for its unique approach to addressing everyday parenting challenges.

Since its inception, Frida has introduced a range of innovative products, such as the pacifier-style medicine dispenser and NoseFrida nasal aspirator, designed to tackle common parenting challenges with simplicity and effectiveness. Hirschhorn's commitment to quality and customer satisfaction has earned Frida a loyal customer base and numerous accolades in the industry. She is also a passionate advocate for maternal health and wellness, using her platform to raise awareness about the realities of parenthood and the importance of supporting parents through all stages of the journey.

Hirschhorn's background prior to founding Frida was in law and business. She earned her JD from the Benjamin N. Cardozo School of Law and worked in corporate law and the sports industry. Earlier, she received her bachelor's degree from Washington University in St. Louis.

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