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Chidera Eggerue  

Millennial Mastermind, Best-Selling Author & Activist

Chidera Eggerue aka The Slumflower is a name directly inspired by Street Etiquette’s ‘Slumflower’ project, centred around the idea of a rose growing from concrete. Raised in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

Referred to by Elle magazine as a ‘millennial mastermind’ in their ‘Stars On The Rise: 20 Power Players To Watch Out For In 2018’ list, Chidera Eggerue is a best selling author and activist with a fast-growing audience of over 190,000 across her social media accounts. As if meeting Oprah wasn’t enough, Chidera was able to ask her some questions during the UK press trip for Disney’s ‘A Wrinkle In Time’!

After her recent appearance on ITV’s This Morning, Chidera has managed to drive a new conversation regarding the way we view women’s bodies. Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list have been some of Chidera’s recent achievements which have come from constantly sparking up conversations to do with body positivity – especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER! Her recent BBC Newsbeat documentary on hair loss in young people has reshaped the way we view hair loss and she’s on a trailblazing path to encouraging us all to be comfier in our flaws!

Chidera’s debut book, ‘What a time to be alone‘ is already a top 10 best seller. The book follows a similarly positive and inspiring narrative and was released on Hardie Grant Publishing in July 2018.


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