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Chidera Eggerue  

Millennial Mastermind, Best-Selling Author & Activist

Chidera Eggerue, aka the Slumflower, is a name directly inspired by Street Etiquette’s "Slumflower" project, centered around the idea of a rose growing from concrete. Raised in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being from a predominantly black neighborhood which is currently undergoing heavy gentrification.

Referred to by Elle magazine as a ‘millennial mastermind’ in their ‘Stars On The Rise: 20 Power Players To Watch Out For In 2018’ list, Eggerue is a best selling author and activist with a fast-growing audience on her social media accounts.

Eggerue has managed to drive a new conversation regarding the way we view women’s bodies, by emphasizing body positivity – especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER!. Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list, her recent achievements have propelled her into the spotlight, and has encouraged her followers to embrace their true selves.

Chidera’s debut book, "What a Time to be Alone", which topped the 10 best seller list in 2018, follows a similarly positive and inspiring narrative.

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