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Chiqui Cartagena  

Hispanic Media Pioneer

Chiqui Cartagena is the author of Latino Boom II and works as vice president of corporate marketing for Univision Communications, Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing corporate marketing strategies, positioning Univision’s broad portfolio of brands, and creating proprietary consumer research for the company.

Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.

Cartagena was recently recognized with a Multiethnic TV Leadership Award from Broadcasting and Cable Magazine. In 2012, she received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association.

Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and is a graduate of the University of Miami.

Speech Topics

10 Mistakes You Should Avoid When Marketing to Hispanics

Latino Boom! What Every Business Needs to Know about the US Hispanic Market

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