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Chris Malone  

Chief Marketing Officer, Loyalty Expert & Author

Chris Malone is Founder and Managing Partner of Fidelum Partners, which is based outside Philadelphia in Newtown Square, PA.

Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.

As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.

Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.

Chris holds a bachelorʼs degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.

Speech Topics


As digital technology has proliferated during the past decade, it seems that client and employee loyalty have become more difficult to develop and sustain. Have the traditional principles of client service and talent development become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain client and employee loyalty in the Digital Age.

Key Takeaways will include: · The universal human perception process that drives loyalty with clients, colleagues and staff members · Real world examples of sustainable loyalty building practices · Three imperatives for building Client & Employee Loyalty in the Digital Age

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