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Chris Roebuck      

Global Head of Leadership at UBS & Transformational Leadership Expert

Chris Roebuck has a unique experience and approach that help leaders, teams and organizations understand how they can reach their full potential and be successful in just two steps. His innovative and inspiring approach shows everyone that they already know what delivers success but just don’t recognise it as such. Once they discover the secret by using simple actions they can quickly transform performance. This adds investor value, serves customers better, builds the brand and boosts bottom line by 10% + at no cost and even supports effective risk management and cost efficiency.

To develop this new approach to success Chris unique experience has been built up over 35 years during which he has been a successful :

• Corporate leader : Developing leaders and leadership in major global organisations and SMEs to enable both personal and organisational success. Eg His work in UBS as Global Head of Talent & Leadership is part of a Harvard Case Study. • Governmental leader : Working in Government and public sectors on major change and leadership projects from UK National Health Service and local Government to London Underground PFI.
• Thought leader : being regularly on the list of HR Most Influential Thinkers and Visiting Professor of Transformational Leadership at Cass Business School in London researching what delivers success. • Military leader : Serving as a military officer leading and inspiring people in challenging environments via a “serve to lead” ethos. • Executive mentor & confidant : helping senior executives be more successful across as range of different sectors and interviewing top CEOs to hear their secrets of success

This unique experience has enabled Chris develop an innovative, entrepreneurial and highly effective new approach for leaders and organisations to achieve their full potential and deliver bottom line success: I CARE Leadership. Chris shows how simple, practical day to day actions can be taken to quickly deliver real improvements at all levels; individual, team and organization. Those attending can then immediately make a real difference implementing simple actions based on their own experience they will have identified working with Chris. For example one organisation who implemented I CARE Leadership increased the number of staff happy to recommend it as “a great place to work” to friends or family in 2 years from 40% to 82%, and increased revenue by 40%.

Chris is an economist so fully understands the financial success that can be delivered via inspiring leaders. He has great breadth of experience across function, sector, culture and geography, from having held senior roles in UBS, HSBC, KPMG & London Underground to advising legal firms and construction, from the UK National Health Service of 1.4m staff and UK Government to the Red Cross in Myanmar, from Investment banks in London to Middle East Telecoms, from the Chinese Space Programme to retail in USA. From Project Managers to HR Directors, from Risk & Legal Officers to Finance Directors, from Beijing, New York, Dubai, Rome, Singapore, Athens, Stockholm, Zurich, Kuala Lumpur, Calcutta, Oman to Hong Kong.

When Global Head of Leadership at UBS, 70,000 staff & 100 countries, his team helped the bank transform organisational performance to increase profitability by 235% and market capitalisation by 50% and win many awards.

Chris has been quoted as a leadership expert globally in the Harvard Business Review China, Financial Times, Wall Street Journal, Le Monde, New York Times, Business Week, Time Magazine, Washington Post, Times of India, Straits & Gulf Times and many other titles. He has done over 350 TV interviews on leadership and business issues on BBC channels, Sky, Bloomberg, Al Zazeera, ITV, CNBC & CNN. Chris has been recognised as one of the Most Influential HR Thinkers regularly since 2010 by the HR profession and invited to be a Companion of the Chartered Institute of Management in recognition of this development of leaders and leadership around the world. For more information please see his website : and his books and podcasts.


Speech Topics

+ 3 Secret Steps to Super Performance

Delivering inspiration and success using the untapped power hidden within

Your Problem – No matter how great your board level leadership, your strategy, products or services if your people are blocked in making it happen by challenges, don’t know why they are doing what they are doing, don’t have the skills they need and, in particular, if they don’t care about being their best, your organisations true potential will never be realised. The evidence shows that potentially 60% of people in most organisations could give up to 30% more effort if they wanted to and that operational implementation could potentially be 20% more effective. These shortfalls are potentially killing your performance and profitability.

Why Chris can show you how to solve it – As a leader in the military, business and government, much of it developing other leaders to both deliver the task and inspire others Chris knows what makes people give their best every day. This then powers their organisation to beat challenges and the competition. Using this experience, his insights as Hon Visiting Professor of Transformational Leadership and a neuroscience accredited executive coach Chris has developed his Explosive Leadership system beating challenges, taking leadership, delivery and profitability up a gear. The success of this is shown by his nomination as one of HRs Most Influential Thinkers 9 times in past 10 years.

Making this reality – The moment the audience leaves the room they will have 3 steps they can implement immediately to get over 25% effort from their people. This can then improve implementation by over 20% if it is focused on what your organisation needs for success. Every leader will be able to ignite their leadership spark building a people powered explosive energy wave to carry the organisation to success, and it could add 10% to the organisations bottom line for free !


+ 5 Covid Insights for Future Success

Revealing hidden insights from Covid challenges that will power future success

Your Problem – Covid has thrown our work, lives and organisations into chaos and uncertainty. The greatest disruption to the world since WWII has forced change and long-term uncertainty on us. Covid has accelerated change forcing up to 5 years predicted change into just a year.

Hidden below the surface, under the trauma we have experienced at both work and home are insights that can help us and our organisations plan and embrace the future much more effectively to move forwards. If we don’t understand and use these we will be trapped in our “groundhog day” mindset, confused, concerned and unable to move forwards.

Why Chris can show you how to solve it – Chris has had a career of managing dynamic events and change, from his military service to the rapid restructuring of one of the worlds biggest metro systems to the creation of a new leading global bank, now a Harvard Case study. Both achieved in just 2 years. As Honorary Visiting Professor of Transformational leadership he’s hunted down success stories on how you can manage and learn from change, both voluntary and enforced. He’s even delivered a series of video insights into what we can take from Covid to help us be more successful in our organisations in the future.

Making this reality – By the end of the keynote Chris will have enabled the audience understand better the impacts of Covid on key areas of work and life – People, Work, Leadership, Tech, Customers, Business Models and Strategy, and others to build an accurate picture of where they are now. He will then set out a step by step route, together with implementation tools, and key success factors to enable them and the organisation to immediately start to plan their route to success post Covid.

+ Explode Your Orgmines – Simple Steps to Crush Your Challenges

5 simple steps to beat the challenges blocking success and risking the future

Your Problem – Every day we go to work it’s in the hope that everything runs perfectly, every CEO hopes his organisation will run perfectly. But that rarely happens. Events blow us off track or distract us creating challenges we need to beat. Chris calls these orgmines, organisational landmines. If ignored things get much worse. Recall the Financial Crisis, Kodaks decline, Erons scandal and tragedy of the Gulf of Mexico? Started small got ignored, blew up. CEOs and other leaders need to rapidly identify any issue that is blocking their ability to succeed, before it gets out of control and threatens their survival.

Why Chris can show you how to solve it – Chris experience as a leader in military, business and government over 30 years and leading major change and transformations gives him vast experience of dealing with those unexpected problems which suddenly come up. He has created a 5 step system to detect, analyse, plan action, initiate and build momentum – Explosive Leadership. His deep practical insights into beating challenges led to his appointment of Honorary Visiting Professor of Transformational Leadership

Making this reality – Using Explosive Leadership proven step by step approach the audience and their organisation can deal with their orgmines quickly before they blow up causing serious damage. This will not only deal with these identified challenges but which will also help them deliver “business as usual” more effectively and successfully. It could even add up to 10% to bottom line for free !

+ Neural Power Unleashed – Deliver Dynamic Change and Transformation

Riding the rollercoaster to success with the natural agility hidden in us all

Your Problem – Even before Covid developments in tech, customer needs, employee perspectives, investor priorities meant organisations and leaders had to manage dynamic change or fail. Covid has accelerated change such that it’s forced up to 5 years predicted change in some areas into just a year. Now everyone has to be a proactive transformation leader for their organisation to succeed, by managing not only the impact or business as usual change but also those Covid has imposed. That demands a rapid transformation in both working and thinking. But change isn’t just about a good plan its about emotional buy in. Without that it won’t happen, and Covid has added to this. That’s why nearly 80% of change projects never fully deliver the outcomes planned.

Why Chris can show you how to solve it – Chris has had a career of managing dynamic events and change, from his military service to the rapid restructuring of one of the worlds biggest metro systems to the creation of a new leading global bank, now a Harvard Case study. Both achieved in just 2 years and work across multiple other sectors. Since his appointment as Honorary Visiting Professor of Transformational leadership he’s studied other success stories on how you can manage and learn from change and enable others to do the same. Interwoven with this is his insights from neuroscience and how change can be presented positively to gain buy in and drive successful implementation add a unique insight and powerful tool.

Making this reality – Immediately after Chris keynote the audience will have a step by step road map to ensure that they are able to manage and adapt to change and transformation in the future. It will help them feel in control of change and thus more confident and capable. It will give them not only the steps to plan change but also Chris neuroscience insight enables them to present an emotionally compelling idea as well as a good plan. Not only that but this could also help the organisation dd 10% to bottom line for free !

+ 2 Secrets of Inspired Customer Service

From mere transactions to transformed relationships

Your Problem – Great customer service is about emotional engagement as much as the transaction, maybe more, but too often customer facing staff aren’t able to achieve this level of interaction. The evidence is clear, one unhappy customer, even if they don’t complain is likely to tell 17 other people about their negative experience in some way, that’s even before they hit social media ! Conversely great customer engagement can increase up sell capability by up to 40% and order size by up to 80% vastly enhancing profitability. But there’s another problem, if those who support customer facing staff aren’t customer focused as well then it breaks down.
Why Chris can show you how to solve it - His insights into what leaders and organisations need to do to make employees genuinely care about the customer and go that extra mile are built on proven steps to inspire people to deliver success from the military, business and government combined with the neuroscience that explains why it works. But it’s not just about customer facing roles, Chris explains how to make those who support customer facing roles customer focused as well. That’s why Chris has regularly addressed retail audiences, including being the closing keynote for the World Retail Congress, the top annual retail event globally.

Making this reality – Think about the impact of having every employee engaged as an entrepreneurial customer champion and brand booster. Customer focused staff going that extra mile, showing customers they care, but also think of every other employee supporting those staff optimally as they too understand and care about the customer, in HR, in Finance and everywhere else. The whole organisation focused on the customer and so proud of their brand they then all go out and champion it in their communities. The moment the audience leaves the room they have their initial plan for action ready to roll.


Hear what Chris Roebuck has to say at the 4th Annual MICE Arabia Congress 2016

Given the current challenging economic environment, organisations now understand how critical it is to get the best from their people and so try to use innovative ways to engage and motivate them. Leaders are now focused on the use of motivational tools like incentives trips and events to increase employee knowledge and performance and give them the edge over the competition. The emphasis at leading corporate organisations on utilising these platforms to drive better employee performance has never been higher.

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