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Chris Waldron  

VP, Cartoon Network Digital

Chris Waldron is vice president, digital for Cartoon Network and is responsible for overseeing Cartoon Network’s game development studio, game production, and overall games strategy for Cartoon Network Digital. Waldron is based in Atlanta and reports directly to Rob Sorcher, chief content officer, Cartoon Network.

Under Waldron’s direction, Cartoon Network Digital has expanded to new platforms with a focus on mobile apps. The first-of-its-kindWatch Cartoon Networkapp, an extension of the industry-wide TV Everywhere initiative, allows iPad users to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device. The industry has lauded Cartoon Network Digital for its innovation, with Apple choosingWatch Cartoon Networkas its Editor’s Choice for iPad at launch, and iKids voting the app as Best Streaming Video Platform for Kids in 2013. Waldron has also increased Cartoon Network’s presence in the mobile gaming space, spearheading the launch of 11 games currently in the App Store with nine of them reaching #1 Kids’ Game on iPad.

Waldron also continues to oversee the management and production of content for the channel’s official Web site, CartoonNetwork.com. A top industry Web site, CartoonNetwork.com was the #1 kids’ domain among K6-11 for 7 of the 12 months in 2012, and currently averages 6.8 million unique users each month in the United States. CartoonNetwork.com features a roster of more than 250 free-to-play online games and the Game Creator franchise has generated more than 2 billion game plays and nearly 13 million custom games created by fans to date. Currently, Cartoon Network (Channel) ranks among the Top 15 Channels online in Video Uniques and Total Video Plays with Boys 6-11. (Data: Nielsen VideoCensus, Feb 2013).

Prior to his current role, Waldron was executive producer of Cartoon Network’s massively multi-player online game (MMOG), Cartoon Network Universe: FusionFall. Before being appointed executive producer, Waldron served as director of technology for Cartoon Network New Media, where he oversaw all technical and game development aspects for the Cartoon Network and Adult Swim Web sites. One of Waldron’s key projects during this time was Codename: Kids Next Door – Operation: B.E.S.T., which received a 2004 Emmy Award nomination.

Waldron earned both his bachelors and masters of arts in English at the University of Florida. In 2012, he was named to Multichannel News’ annual list of rising entertainment executives “40 Under 40.”

Cartoon Network (CartoonNetwork.com) is consistently the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Upand the Move It Movement.

Videos


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Talking Tech | Cartoon Network
added over 4 years ago

News


In A Quest To Capture Kids' Attention, Cartoon Network Creates A ...

... groups of six- to 11-year-olds, kids who are currently in the network's sweet spot "assume personalization," says Chris Waldron, VP of Cartoon Network Digital.

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