Christine Crandell is a engaging and passionate business-to-business marketing executive with deep expertise in driving demand and leveraging social marketing strategies. Her speeches are customized to audience interests while inspiring and sharing practical techniques for accelerating revenue cycles and customer loyalty. Christine routinely speaks to sales and marketing audiences at industry or in-house meetings and events.

Christine is the co-founder of NBS Consulting Group, Inc. where she advises CEOs, Board of Directors, and sales and marketing leaders on how to align their teams to dramatically improve revenue performance and influence their market's buying cycles. As Chief Marketing Officer and Executive Vice President for Egenera, Christine led the company’s transformation from a hardware to a profitable software business. As Ariba’s Chief Marketing Officer she led global marketing and transformed the company into a leading SaaS vendor.

She leverages her personal experience of having been "in the trenches" and "moved the needle" in her writing, blogging and speaking. Her approach to marketing and strategy has led to recognition as one of Silicon Valley’s Most Influential Women for 2010 by the Silicon Valley/San Jose Business Journal.

Christine sits on several for-profit and non-profit boards while sharing her thought leadership in numerous articles that have appeared in Business Week, Forbes, CMO.com, Sandhill.com, BtoB Magazine, Investor Business Daily and other business publications. She is also a blogger for Forbes.com.

Business, Sales, Teamwork & Teambuilding, Business Leadership, Business Growth, Viral Marketing, Technology, Internet Marketing, Social Media,