Clark Scheffy is an Associate Partner at IDEO. He focuses on the intersections of business strategy, brand, and designed experiences and is currently focused on building the IDEO Brand Awareness offer. He has worked on projects for clients including JetBlue, Grainger, Converse, Eli Lilly, Sappi Paper, Steelcase, Snap-on, General Mills, Cargill, Del Monte, Lincoln Financial Group, Quiksilver, and Chase. He is also an active contributor to IDEO’s service design offering, sustainability domain, and food & beverage practice.

Prior to joining IDEO, Clark worked in the field of civil engineering for the University of California, Berkeley. He was also an editor for the …For Dummies series of best-selling how-to books, and has written several books for the brand. In the midst of all that, he toured as a professional musician and spent a couple of years as a chef.

Clark holds a BFA with high distinction in Industrial Design from the California College of the Arts, and a BA with honors in English Literature with a minor in Music Composition from the University of California, Berkeley.

Branding, Innovation,