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Codie Sanchez        

Founder of Contrarian Thinking; Private Equity Investor; Founder & Bestselling Author of "Main Street Millionaire"

Codie Sanchez spent years working on Wall Street, holding senior roles at Goldman Sachs, State Street, Vanguard, and First Trust, and learning their private equity secrets. She built a billion-dollar asset management firm for First Trust in Latin America. Then she decided that instead of scaling and doing big acquisitions for big corporations, she wanted to do them for herself. So she left Wall Street for Main Street, launching Main Street Holding Company and Contrarian Thinking Capital, and began building out her own portfolio of “boring businesses” including car washes, laundromats, and roofing, painting, and handyman companies.

Today she is the founder and CEO of Contrarian Thinking, a financial media company with millions of followers where she’s passionate about helping others build wealth through unconventional acquisition strategies. She developed the program and authored the bestselling book of the same name, "Main Street Millionaire."

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and adviser, to now Founder at Contrarian Thinking and Cofounder of Unconventional Acquisitions. She thrives on helping people think critically, and cashflow unconventionally while allocating to what we call “sweaty & boring” small businesses.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. She’s always balanced her profession with non-profit service to empower women, veterans, and Latinos.

She joined Vanguard ETFs in 2008 ($870B) to build out their ETF business, quite the time, then moved to Goldman Sachs Alternatives group. Following this, she became an SVP at SSGA ($580B) in institutional investing tasked with a $3 billion region, finally coming to First Trust ($63B) to build the LatAm investment business from the ground up. Sanchez has led global teams in all asset classes, negotiating JV's, product creation and market entry across the Americas.

She is a board member at The Arcview Group, Magma Partners Venture Fund, Texans for Veterans and a member of the free markets think tank, AEI's Enterprise Club. She also sits on the policy board of the Marijuana Policy Project. She invests in women led startups through Plum Alley, WAVE and The Vinetta Project and cannabis companies through Cresco Capital Partners. She received her degree in PR & Journalism from ASU's Honors School, MBA from Georgetown University and PHD from Fundacao Gestulio Vargas. She was awarded the JFK Award for Print Journalism and the Howard Buffett Grant.

News


Codie Sanchez: How Women Can Build Wealth To Become A 'Main ...
Jan 10, 2025 ... Codie Sanchez, author of 'Main Street Millionaire' shows how acquiring "boring businesses" can be the path to financial freedom for women.
Codie Sanchez says you can ignore those get-rich-quick schemes ...
Oct 29, 2024 ... The Contrarian Thinking founder explains why wealth is often earned slowly on the latest episode of the 'Rapid Response' podcast.
'Contrarian thinker' Codie Sanchez is joined by returning speaker ...
Jan 8, 2025 ... 'Contrarian thinker' Codie Sanchez is joined by returning speaker and entrepreneurial disruptor Gary Vee to headline Jobber Summit 2025. Jobber logo (CNW Group/ ...

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