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Colin Helms  

Senior Vice President of Connected Content for MTV at Viacom Media Networks

Colin Helms is Senior Vice President of Connected Content for MTV at Viacom Media Networks. In this role, he leads both the day-to-day operations and long-term strategic growth of MTV's multiscreen initiatives, including the programming and production of original video, editorial, games and apps for and related digital platforms. Additionally, Colin oversees MTV's newly created content creation lab for new platforms.

Working closely with both sales and integrated marketing, Colin has driven strong revenue growth during his six-year tenure, including a 50% growth in unique visitors and 265% growth in video streams.

Under Colin's leadership, has become one of the most visited online music destinations, and MTV has become one of the largest brands on Facebook with more than 145 million fans and on Twitter with more than 11 millions followers, respectively. MTV ranks as the #1 brand on platforms such as Instagram and Foursquare and is currently the #1 TV brand on Tumblr.

Colin also plays a vital role in amplifying MTV on-air programming through transmedia and social co-viewing experiences, particularly around MTV's successful multiplatform tentpole events, including MTV Video Music Awards, MTV Movie Awards and mtvU Woodies.

Colin's past responsibilities for MTV Digital include VP of Programming and Editorial Director. Prior to MTV, Colin was one of the founding editors of the urban men's lifestyle magazine Complex and the editor-in-chief of the college music journal and annual music festival CMJ.


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