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Colleen Rush
EVP & Chief Research Officer Viacom Media Networks
Colleen Fahey Rush is Executive Vice President and Chief Research Officer for Viacom Media Networks (VMN). In her role, Rush leads the company’s Strategic Insights and Research group, and provides guidance and support to research teams across the company’s portfolio of brands, including MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, SPIKE, and TV Land.
Rush drives corporate consumer insights studies across all VMN audiences (kids to Boomers) on emerging behaviors including tablet usage, cord cutting, second screen behaviors, social media and brands, TV Everywhere, and the pathways to content. Her work informs VMN’s creative and business operations, from programming and digital strategy to ad sales and content distribution and marketing. She has been instrumental in championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms.
Rush is also driving efforts to push media measurement forward, on behalf of Viacom and the industry. She is chairman of the executive committee for the Coalition for Innovative Media Measurement (CIMM) and Chairman of the Board of the ARF. Rush holds an M.B.A. from New York University’s Stern School of Business and a B.S. from Cornell University, where she currently serves on the Advisory Board for the Communications Department.
In 2010, Rush was named to Ad Age’s list of Media Mavens, and in 2009 was recognized by Working Mother Magazine as a Working Mother of the Year. Rush joined Viacom in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position. She began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She also served as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson.
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