The book outlines how corporations can build a digital nervous system to take full advantage of the latest technological applications and increase productivity. He is also co-author of the newly published "Built for Growth", the most thorough and compelling book yet on creating, establishing and renewing a retail brand.

In addition, Hemingway is currently at work with two scientists on a book on the importance of conscience and ethics in business, pulling together topics as diverse as brain science, human evolution, social anthropology, and modern business case studies. The book explains why businesses so easily fall into ethical lapses or other self-destructive behavior and how businesses can turn from such practices to use conscience and consciousness to achieve not only ethical behavior, but better business results.

Collins Hemingway has worked in the business and technology arena for 30 years. As Director of Business Development and International Marketing for Microsoft Corporation, Hemingway was an integral part of the company that virtually defined the Digital Revolution. He was responsible for co-marketing programs with computer manufactures and major software developers and traveled around the world to launch Microsoft's high-end business system products. Between 1987 and 1994, he was involved in the introduction of every Microsoft systems product.

He joined the high-tech industry after a thirteen-year career in journalism in which he was responsible for the newsroom adoption of computer technology and helped implement electronic newspaper operation in the world.

Through his firm Escape Velocity Ventures, he lectures and writes on topics as diverse as management, aviation, medicine, technology futures and the importance of conscience in creating profitable enterprises

Technology,