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Corey Perlman    

Social Media Expert & Best-Selling Author of "eBoot Camp"

Bestselling author and top-rated speaker Corey Perlman helps businesses succeed through digital marketing. He teaches well-tested and current social media strategies. As the owner of Impact Social Inc., Corey Perlman is at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.

As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big and small.

The celebrated author of two bestselling books, Perlman’s first, eBoot Camp! ranked No. 1 on Amazon in every major business category. His most recent, Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-deprived Businesses has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long list of highly satisfied clients.

Speech Topics


Social Selling: Turning Prospects into Customers and Customers into your Digital Salesforce

It’s not a question of whether or not social media is an effective sales tool. The question is whether or not it’s working for you. Corey’s keynote unpacks the sales process and motivates your team with a step-by-step process for winning business on social media.

He shares best practices from 10+ years as the owner of a digital agency on how his clients generate leads, build credibility, close the sale and turn happy customers into repeat business and referral partners. No matter your profession, you can either win (or lose) business with what you’re doing on the web.

Key Participant Takeaways:

  • New Ways to find New Leads
  • Digital Blind spots that can Damage your Credibility
  • Content Tips to Stay Top of Mind with Prospects
  • Secrets to Turn Customers into Salespeople

Know, Show, Go! Creating Compelling Video Content for Social Media

In this interactive session, attendees will learn the Do’s (and Don’ts!) of shooting video for social (Know), see best practices from within their industry (Show), and then incorporate what they learned into a 60-second video that they’ll shoot live onsite (GO!).

Key Participant Takeaways:

  • The type of video to shoot (Reels, Stories, etc.)
  • Best practices for recording video (length, captions, etc.)
  • Equipment essentials for quality video
  • A framework for an impactful 60-second video
  • Practice shooting video and converting to Reels

Authentically Social: Putting Culture, Community and Connection at the Core of Your Digital Strategy

We don’t do business with professions, we do business with people. In this thought-provoking presentation, Corey will challenge your audience: Would you consider yourself to be Authentically Social? Is your digital footprint made up of a mix of engaging content that is worthy of your customers and prospects or is it a sea of curated content with no connection to your identity?

Corey will share examples of how businesses are creating a real connection with their audience resulting in a loyal and trusted tribe.

In the past, it was perfectly acceptable to “pay no attention to what's going on behind the curtain,” but today, that’s exactly what your audience wants to see. Leave this presentation with a plan to put culture, community and connection at the core of your digital strategy.

Key Participant Takeaways:

  1. Prioritize your Platforms (LinkedIn, Facebook, Instagram)

  2. Be Proud of Your Profile - best practices to makeover your social profiles.

  3. Learn how to avoid being the 'Squawking Parrot' (frustrates and annoys) and, instead, be the Wise Owl (educates, entertains & enriches lives).

  4. Don't Tell Me, Show Me. Every social site (including LinkedIn) is becoming a video-first platform.

  5. Don't Be the Hero in Your Digital Story. Find ways to make your content and digital interactions more about the client and less about you.

Winning the Social Media Game

Winning the Social Media Game - 5 Keys to Achieving Social Media Success (1-2hrs)

  • 5 - Social Media Sites You Should Pay Attention to and the Rest You Should Avoid
  • 4 - Website Mistakes Almost Every Small Business Owner is Making
  • 3 - Ways to Improve Your Website’s Google Ranking
  • 2 - New Social Media Sites: Google+ and Pinterest and Why Are They Important
  • 1 - Way to Use Facebook and Actually Get New Leads to Your Business

Become a Geek in Just an Hour a Week

Become a Geek in Just an Hour a Week - A Small Business Guide to Social Media (1-2hrs)

  • Should I use my Personal Facebook page for business?
  • I’m not seeing significant results from LinkedIn, what am I doing wrong?
  • How do I know if my website is helping me win business or sabotaging me?
  • Is Pinterest or Google+ worth my time?
  • I have very little time to spend on social media, where should I be focusing my time? What can I farm out?
  • Does SEO matter any more? What do I need to know to make sure I’m found on Google by the RIGHT people?
  • How a blog can help brand you as a thought-leader in your industry.

Social Media for Decision Makers

New for 2013 - Social Media for Decision Makers - This program is geared specifically toward CEOs, managers and other executives who are interested in Social Media, but don't know where they should be spending their time or resources. (1-3hrs)

  • How much time they need to devote (1-hour a week minimum) and exactly where to spend that time.
  • What to delegate and how to stay involved so things don't get out of hand.
  • Commonly heard sites that are perfectly okay to ignore.
  • How to communicate internally about social media so strategies don't backfire.
  • An in-depth look at LinkedIn and how to make it a sales tool for your organization.

News


Small Business Conference Debuts in Philadelphia to Help ...
Corey Perlman is an entrepreneur, author and nationally recognized social media expert. His book, eBoot Camp, became an Amazon.com bestseller in every ...

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