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Craig Yarde  

Businessman

Craig Yarde has done exactly that! Here's a businessman who built a hugely successful company from the ground up using his own innovative management style. And now he shares his philosophy and winning concepts with other business owners and senior executives.

In 1976 in Bristol, Connecticut, Craig started Yarde Metals in a small basement room of his home. With $1,000 from the sale of his motorcycle, he began brokering metal over the phone. A year later, partnering with his brother, Bruce, the company moved into a small rented factory. In 1986, the company needed an 85,000 SF facility. But by mid-2003, Yarde Metals was in need of much larger facilities - that's when they moved into the current corporate offices and plant, a state-of-the-art 500,000 SF facility in Southington, CT. Today, between the headquarters and nine service centers (in New Hampshire, North Carolina, Ohio, Pennsylvania, Massachusetts, Florida and three towns in New York), Yarde Metals boasts over 600 employees - or as Craig refers to them, associate "owners" - and conducts business in Europe and Asia, representatives in Korea and China.

From a $1,000 investment to a $400 million business, Craig credits his management style for the revenue-generating machine that his hard-working, loyal team of associates creates every day. Craig's effective management style, known as Corporate Leveling, has four basic principles:

LEVEL THE PLAYING FIELD - treat all associates with equality and respect OPEN THE BOOKS - share company financials and strategy with everyone SHARE THE PROFITS - let everyone have a piece of the pie WOW YOUR ASSOCIATES - create an ideal workplace with lifestyle amenities Craig is passionate about his messages. His eye-opening, thought-provoking and energizing programs help other executives in their quest to build winning companies. Craig knows that minimizing stress, maximizing communications, and creating a positive and appreciative environment for all team members will make a company an "employer of choice," as well as profitable and productive.

Craig is available for keynotes, breakout sessions and workshops on topics such as:

Developing a Winning Corporate Culture Opening the Books & Educating Your Team Creative Ways to Keep Satisfied & Motivated Employees Building Consensus and Getting Commitment Executing Plans & Keeping Promises

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