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Crystal Bui        

Emmy-Nominated News Reporter, CEO of Spotlight Communications Group & Author of "More To Tell"

Crystal Bui is an Emmy-nominated Vietnamese-American news reporter who's covered some of the biggest stories in the last decade including George Floyd’s death in Minneapolis, and investigations into hate crimes following the deadly Atlanta spa shootings where eight people were killed including six Asian women.

She is the author of the memoir, "More To Tell." Published in 2023, Crystal Bui's memoir became an Amazon bestseller for biographies of journalists. The memoir is about the moments after George Floyd’s death, the men responsible, and the turbulent experience of an Asian female television news reporter in a traditionally white, male-dominated industry. She is now CEO of Spotlight Communications Group, a video production and media relations firm.

Speech Topics


From Immigrant Roots to Emmy Nominations: A Story of Resilience

Crystal Bui takes audiences on an intimate journey from her childhood as the daughter of Vietnamese immigrants to her rise as an Emmy-nominated journalist and now CEO of a PR firm and working actress. Reflecting on moments of bullying, cultural isolation, and identity struggles, she shares how these experiences shaped her drive. This keynote inspires listeners to embrace their unique paths, no matter how unconventional or challenging they may seem.

Honoring the Voices We’ve Lost: Healing Through Awareness and Action

In this heartfelt keynote, Emmy-nominated news reporter Crystal Bui revisits the Atlanta Spa shootings to examine the systemic issues behind racial and gender-based violence. As an investigative journalist, she reflects on how media narratives shape societal understanding and the steps needed for meaningful change. Her talk not only honors those we’ve lost but also serves as a rallying cry for empathy, justice, and collaboration, reminding us of the power of remembrance in driving meaningful progress.

Breaking the Silence: Mental Health in the Face of Adversity

Crystal Bui candidly shares her journey of balancing professional success with personal wellness, and navigating the pressures of being a public figure. Drawing from her experiences within the AAPI community and confronting cultural stigmas around mental health, she emphasizes seeking support and building resilience. This keynote empowers audiences to prioritize well-being while pursuing success.

More To Tell: Redefining Resilience and Representation in the AAPI Narrative

Drawing from her best-selling memoir "More To Tell," Crystal Bui delivers a bold keynote reclaiming AAPI stories with honesty and compassion. She reflects on her investigations into hate crimes and her experiences confronting racism and sexism in media. Emphasizing the power of storytelling, Crystal inspires audiences to embrace their identities, take control of their narratives, and turn representation into a call for justice and equity.

Truth, Change, and Accountability: Five Years After George Floyd

On this pivotal anniversary, Crystal Bui reflects on the transformative conversations sparked by George Floyd’s death, examining shifts in policing, racial justice, and the role of diverse newsrooms. Drawing from her reporting, she highlights systemic failures and the urgent need for accountability. This keynote inspires corporations to deepen their commitments to diversity and tolerance and equips employees with tools to build inclusive, equitable communities through personal and collective action.

Books


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