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Dalia Feldheim    

Organizational Psychologist, Global Corporate Consultant & Coach

As a marketing executive, Dalia Feldheim led some of the world’s most iconic advertising campaigns for Procter & Gamble including: Always #LikeAGirl (2014 winner of 14 Cannes awards and Forbes 2020 10 Most Influential Campaigns of the Century) and Whisper’s "Touch the Pickle” (2014 winner of Cannes Sheryl Sandberg Glass Ceiling Award). A citizen of Israel, she began her career as a platoon commander in the Israeli Defense Forces—an apt preparation for intense leadership roles. After 21 years in the corporate world, Feldheim has pivoted her career back to her roots in psychology with a mission to help organizations find purpose and joy at work.

Today, Feldheim is the author of 'Dare to Lead Like Girl' with a foreword by Sheryl Sandberg. She is an adjunct professor at the Singapore Management University where she teaches The Science of Happiness. Feldheim is also an organizational psychologist, focused on running heart- centered leadership development programs for some of the world’s largest tech companies. In partnership with Dr. Tal Ben Shahar, she is co-founder of Uppiness: the world's only online game helping employees solve their daily challenges using tools from the world of positive psychology.

Speech Topics


The 5Ps That Will Inspire Teams to Bring Their Best Selves to Work

Dynamic 60-Minute Session by Dalia Feldheim, Ex CMO, TEDx and keynote speaker and author of Dare to Lead Like a Girl.

First came the Great Resignation. Now there’s talk of “Quiet Quitting” among young professionals who reject the idea of going above and beyond in their careers. Either way, it’s clear that joy, purpose and satisfaction in the workplace remain precariously low. What can organizations do to turn this around?

Dalia Feldheim—Ex CMO, TEDx and keynote speaker and author of the book Dare to Lead Like a Girl (with a foreword by Sheryl Sandberg)—knows that the foundation for a healthy workplace is compassionate leadership that prioritizes people and allows everybody to show up as their whole selves on the job. This, she says, is exactly what organizations today must create to retain talent and bring back happiness and purpose among their teams. For leaders, this means constantly making progress toward embodying the traits Feldheim refers to as the “5Ps of leading Like A Girl”—and giving their teams the support they need to do the same.

In this inspiring 60-minute session, Dalia will share her own story of experiencing both a workplace that prioritizes people and one on the opposite end of the spectrum filled with toxicity. She’ll then explain what the 5Ps are and how they all boil down to leading from the heart—and what that means. Finally, she’ll walk participants through the process of applying the 5Ps in their lives and careers and give practical tips that all can begin using right away. Participants will come away energized, uplifted and ready to bring their best selves to work.

Women Empowerment

If you were told that you “run like a girl, would you take it as a compliment or an insult? This was the question asked in one of the most awarded ad campaigns (Forbes best campaigns of the decade) #AlwaysLikeAGirl, lauded for busting negative stereotypes about women.

Now, what if you were told that you LEAD Like a Girl?

Dalia Feldheim, a corporate consultant, who happens to be one of the thought leaders behind this iconic campaign, wants us to reclaim the phrase “Like a Girl” once again, this time in the world of leadership. Join Dalia as she shares her leadership journey and invites us to shift the paradigms of contemporary leadership provoking us all, men and women, to connect to our more feminine traits and dare to lead from the heart- with purpose, perspective, people, and positivity- #Dare to Lead Like a Girl

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