Predictably Irrational

Do you know why we so often promise ourselves to diet and exercise, only to have the thought vanish when the dessert cart rolls by?

Do you know why we sometimes find ourselves excitedly buying things we dont really need? Or at prices that we would otherwise concede are beyond our budget?

Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?

Do you know why people who have been asked to recall the Ten Commandments tend to be more honest (at least immediately afterward) than those who havent? Or why honor codes actually do reduce dishonesty in the workplace?

Dan Ariely provides answers to these and many other questions that have implications for your personal life, for your business life and for the way you look at the world.

For businesses, these irrationalities help unlock our understanding of common behaviors and choices in shopping, pricing, investing and saving, employee recruitment and selection, office politics and a myriad of other choices and interactions.

The (Honest) Truth About Dishonesty: How We Lie to Everyone Especially Ourselves

Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether its the white lie to head off trouble or padding our expense reports. In a presentation based on his most recent book The (Honest) Truth About Dishonesty, award-winning, best-selling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty.

Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that its actually the irrational forces that we dont take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed rsums, hidden commissions and knockoff purses. Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.

But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, Ariely will change the way we see ourselves, our actions and others.